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Book cover for Attractive Thinking, a book by Chris Radford Book cover for Attractive Thinking, a book by Chris Radford

Attractive Thinking

The five questions that drive successful brand strategy and how to answer them
2019 ᛫


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Summary


Forget everything you’ve been told about
maximizing Lifetime Customer Value. 

To take your business to the next level, you need a brand strategy
that’s focused on attracting new customers, not exploiting existing ones.



 In this transparent digital age, smart
business leaders know that profitable growth comes from helping customers,
not exploiting them. Attractive Thinking
sets out a ground-breaking methodology, developed during 30 years’ experience
transforming brands for Pepsi, Mars, Miracle Gro and many high-end service
businesses, to achieve exactly that.



 Discover the five key questions you must
answer to create a better brand strategy and the tools to deliver it: clarity
on what matters to customers; products and services that customers love;
marketing that attracts them; and a team that is committed to delivering it.



 Attractive
Thinking is
a practical handbook for CEOs, managing directors and marketers who want to
make the big-brand techniques work for them.