We live in exciting times. The Internet is arguably the fastest growing cultural phenomenon in the world. Right now we are in the middle of a communications revolution. Look again at your business's web presence. Whether you are a farmer's wife or a fundraiser, an artist or an artisan, a musician or
a manufacturer, a shop or a service, a global corporation or a neighbourhood charity, podcasting can enhance your website. No matter what kind of business you are in you will find A Quick Start Guide to Podcasting is useful. It will help you to give your brand more than an internet presence: it will
give it a voice. It will help you to establish an identity, corporate, commercial or individual, reach a different demographic than you have previously been able to tap into and crucially, entice potential customers or clients to your website.All you need to start is a little imagination - and even
if you're stumped for ideas, the examples in A Quick Start Guide to Podcasts should help to set your imagination free.
Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing - written by the hosts of the global top ten iTunes podcast, The Digital
Marketing Podcast.Podcasting is a hugely persuasive, yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target
audiences, with accurate and measurable levels of allegiance that can only be dreamed of on other digital channels.This book is the complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer
commitment than any other social media. Written by award-winning author Daniel Rowles, and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book:-Explains how podcasting can drive business results-Advises on how to record, edit, and advertise your content
-Provides a unique digital marketing toolkit-Is supported by case studies from influential organizations around the globeQuite simply, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.