Can you control a crisis? No – but with adequate preparation you can control the reputational consequences. Reputational damage is rarely caused by the crisis itself but, instead, by what the organisation does and says under the media spotlight.
This PRCA Practice Guide describes how to invest in readiness and what to do when a crisis strikes. Coverage includes contingency planning, stakeholder identification, crisis communications policy, spokesperson training, the ‘Red Book’, dark sites, rehearsals and simulations, locations
and resources, taking the initiative, and managing the aftermath. The book also covers in detail the role of the mainstream and online media, recommending steps to neutralise hostility and shut down ill-informed comment.
Including numerous real-life examples, discussion topics and advice from PR experts, journalists and editors, Crisis Communications Management is intended as an essential guide for public relations professionals, and the people who work with them during a crisis, on how to navigate the turmoil and
emerge from a crisis with reputation and credibility intact.
Draw a Better Business is an illustrated practical guide for freelancers and business people who want to tap into their innate creativity, learn to use visual skills and techniques and gain the business benefits. This book will help you plan, pitch, deliver and engage with real impact.Filled with
practical exercises, examples and insights across four key areas of your business - planning and problem solving, communicating, delivering workshops and meetings, and creating engaging content - this book will equip you with practical tools to help you strengthen your business, and stand out in a
crowd. It gives you all the knowledge and the know how you need (even if you think you can’t draw) to start getting the benefits of working visually. After 10 years of running her own business Graphic Change, working visually with companies such as TimeWarner, Google and the NHS, Cara Holland
has a lot to say about the benefits of working visually. In this book she shares tips, tools and insights that will bring the power of working visually to your business.
*SHORT-LISTED FOR THE BUSINESS BOOK AWARDS 2019!*This book equips executives to give compelling and clear presentations: the kind of presentations that drive corporate change and innovation AND make reputations. And it’s all down to presence. Presence works at three levels - what you say, how
you use your body, and your mindset. Level 1: Discover how to transform ideas and business messages with a simple 5-step tool.Level 2: Learn how to leverage your physical presence when speaking, including your style, body language and vocal presence. Level 3: Speak with confidence and
resilience by developing your mindset, with four powerful tools to transform the way you think as you prepare to present. Jacqui Harper writes in a warm, authoritative style. Her rich blend of tools, tips and expert advice will help you become a consistently outstanding communicator.
Most books and presentations on networking stick to its behavioural aspects. This approach is necessary but not sufficient. Successful networking is about the successful initiation and nurturing of relationships with other business people, which requires emotional intelligence and an understanding
of how to apply it in order to sustain networking relationships. When networking is not going well (or at all), many businesspeople’s response is ‘OK, I’m doing what you told me. How come it isn’t working?’ The answer is that people don’t so much need
behavioural tips (though these are always useful and are included in this book), they need to understand why they are getting in their own way, and how to move aside.On the whole, people don’t successfully change their behaviour without understanding why they should. Network Better provides
the necessary insight into what’s going on as well as many practical, tried-and-tested suggestions and encouragements to enable you to do just that.
Discover the writing secrets of some of the world's top business authors. Writing a business book is about so much more than words on a screen: discover how to use the process of writing your book to develop your business, your platform, your network and even yourself. There's no need to
wait until your book is published for it to start transforming your business - it all starts here and now.
Shortlisted for the Judges’ Choice Award, The Business Book Awards 2017In a world of increasingly digitised interactions it’s more essential than ever for businesses to connect with their customers and staff on a human level. Trusted gives clear strategies to build and
maintain deep professional relationships, authentically. The revolutionary T-spot model explores the five essential areas that must be aligned to create professional trust - mindset, communication, interaction, behaviour and professional image - and reveals where the ‘credibility thief’
is damaging that trust and, ultimately, your profits. Beautifully designed with concepts illustrated visually throughout, Trusted is full of inspirational ideas, top tips and insights drawn from the authors’ work with world-class organisations. It shows leaders how to focus on the
skills that impact on the client experience and the company’s ability to deliver outstanding service, resulting in improved profits, employee retention, company growth and competitive advantage.
This is a media writing guide for PR people.
The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers?
We need to know exactly what the media want and what they don't want.
We should be able to write material according to the rules and conventions which the media themselves observe.
We ought to know how to compose, present and lay out stories in a manner which saves the media time and earns their approval.
We can enhance our pick-up if we know how to produce good media photography, video and infographics.
We must know how to pitch a story professionally.
This Guide is an A to Z of media writing for anyone working in PR who wants to get better results.
*WINNER OF THE BUSINESS BOOK AWARDS 2020!* If you’re a coach, consultant, or speaker who makes a living from your
expertise, this is for you. It’s the guide you need to help you plan, write,
and promote the book that elevates your authority, increases your visibility, and gets more
clients saying ‘yes’. Because creating such a book is a challenge. Where do you
start? How do you keep going until the end? And what do you do when you’ve
finished? Don’t let your book stay in your head – allow it to come to life and make
a positive difference to both you and your readers by following the guidance
you’ll find in here.
Section 1: Plan. Learn how to create a
strategic plan and outline for your book, so it both supports your business and
helps the people you want to reach.
Section 2: Write. Master the art of crafting
your work so it engages, inspires, and educates your readers.
Section 3: Promote. Discover how to market your
book so it sells to a ready-made audience. This is the final step in building a
reputation as the go-to expert in your field.