With more time to communicate than ever before, we find ourselves in a dystopian world where platforms like Facebook, Instagram and Twitter are disintermediating traditional media channels, resulting in the loss of jobs in newsrooms, and creating an era where truth is now in the eye of the beholder.
At the same time we are embracing the power of big data and analytics to tell us what business leaders should say and do. Is that the right approach or are we just taking the easy way out?
Aimed primarily at communications management professionals, Our Future in Public Relations explores whether the profession of public relations still matters today. Is PR just a new form of marketing or is it more alive and important than ever before, especially as a driver of purpose-driven
organizations? In an era of fake news and diminishing trust, it’s time to ask exactly what our future in public relations will be.
Consultants - working for an organization but not as part of it - are particularly subject to commercial pressures from both their employers and their clients, never more so than when consulting on complex and costly IT engagements. A consultant's reputation is crucial to their professional capital,
and they have to be able to make defensible decisions that protect this reputation whilst delivering value for the client. This means acting ethically, responsibly and commercially. Practical Consultancy Ethics approaches the subject of ethics from the individual's perspective: the management or IT
consultant who will need to make ethical decisions within their engagement. With clear-sighted identification of the ethical dilemmas that may arise at each stage of a consultancy project - from defining the problem to fit the solution, through to prioritizing competing stakeholder needs, and having
access to confidential client information - and guidance on ethical and risk-reducing actions that consultants can take, the emphasis throughout is on improved decision-making. Enhanced with case studies showcasing real-life ethical pitfalls and featuring consultancy ethical dilemmas to challenge
the reader, this is a uniquely practical guide to applying best ethical practice in consulting engagements.
The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal, accountancy and other professional services firms are now looking for a new breed of leaders with the insight to help deliver those requirements. Professional
Services Marketing Handbook, published in association with the Professional Services Marketing Group, is for marketing and business development professionals, sales specialists, and a firm's technical practitioners who want to play a fuller role in their firm's obsession with client relationship
development to increase their impact and influence.Featuring international case studies and best practice from industry leaders and experts such as Allen & Overy, Baker & McKenzie, PwC, Kreston Reeves and White & Case, Professional Services Marketing Handbook explains how to become a
complete client champion - the voice of the client - to both shape and deliver a firm's client solution and experience. It helps marketers develop a growth strategy for their firm, understand and connect with clients more deeply and develop and manage client relationships to build successful
brands.Contributing Authors:Richard Grove, Director of Marketing, Business Development & Communications, Allen & Overy LLPDaniel Smith, Senior Business Development and Marketing Manager, Asia Pacific, Baker & McKenzieClaire Essex, Director of Business Development and Marketing, Asia
Pacific, Baker & McKenzieClive Stevens, Executive Chairman, Kreston ReevesLouise Field, Head of Client Service & Insight, Bird & Bird LLPTim Nightingale, Founder, Nisus ConsultingBen Kent, Managing Director, Meridian WestLisa Hart Shepherd, CEO, AcritasNick Masters, Head of Online,
PwCAlastair Beddow, Associate Director, Meridian WestDale Bryce, President, Asia-Pacific Professional Services Marketing AssociationGillian Sutherland, Director, Global Key Account Management Buildings + Places, AECOMSusan D'aish, Business Relationship Director, MacRoberts LLPDan O'Day, Vice
President, Thomson Reuters EliteMatthew Fuller, Director of Marketing and Business Development EMEA, White & Case LLPAmy Kingdon, Marketing & Communications Director, UK & Europe, AtkinsEleanor Campion, Communications Executive, UK & Europe, AtkinsJessica Scholz, Business Development
Manager, Freshfields Bruckhaus Deringer, GermanyGiles Pugh, Principal, SutherlandsPugh