Everyday businesses of all sizes are generating a fraction of the potential website return on investment (ROI) and broader marketing value for their business. The largest part of this opportunity wastage comes from overlooked marketing potential, plus an inability to take immediate action based on
competing time demands and budget restraints.
30-Minute Website Marketing: A Step By Step Guide utilizes over 15 years of website marketing experience and digital expertise to empower businesses to identify and act on untapped website success. With all actions taking 30 minutes or less, companies can work towards improving the results
gained from their website marketing efforts, and by adhering to the practical steps in this book, businesses can be confident that those 30 minutes provide the returns on resource investment needed.
Through this guide, Lee Wilson delivers impactful, instant value to the broader marketing and targeted website marketing field, with practical help, direction, and expert step-by-step advice for marketing professionals, business owners, entrepreneurs, and start-up organisations.
The results of decades of research shows that children and adolescents encounter challenges and obstacles in searching for information and retrieving relevant results, and have difficulty interpreting results within various information environments. However, a recent paradigm shift points to the
changed information behavior of the new generation of users; children and adolescents born after the advent of the Web. Technologically savvy, they skim and surf for information, multi-task, search collaboratively, and share information on social networks. This book comprises innovative research on
the information behavior of various age groups and special populations. It provides studies and reflections on designing systems that help the new generation cope with a complex knowledge society. In addition to information scholars, this book will also be of interest to information professionals,
librarians, educators, Web designers, and human-computer interaction researchers.
Beth St. Jean, Gagan Jindal, Yuting Liao, Paul T. Jaeger
The rampant health injustices that occur daily throughout the world are exacerbated by health information injustice – something which libraries and librarians play an instrumental role in addressing. This volume brings together librarians, LIS students, educators, and researchers, to discuss
the many ways that information professionals and libraries serve as agents of securing health information justice.
Kicking off with an introductory chapter which covers the central concepts of health information injustice, the following chapters focus on the roles of libraries and librarians in improving consumer health literacy and reducing health disparities in their communities. In the final chapter, the
editors draw on the authors’ work to highlight the ways in which libraries and librarians are moving us closer to health justice, and they also discuss how the COVID-19 pandemic is both illuminating and intensifying health disparities, reinforcing the need for libraries and librarians to
continue their important roles as agents of health information justice to ensure the physical and intellectual accessibility of information for all.