The Institutional Research profession is currently experimenting with many strategies to assess institutional effectiveness in a manner that reflects the letter and spirit of their unique mission, vision, and values. While a "best-practices" approach to the measurement and assessment of
institutional functions is prevalent in the literature, a machine learning approach that synthesizes these parts into a coherent and synergistic approach has not emerged.
A Machine Learning, Artificial Intelligence Approach to Institutional Effectiveness in Higher Education presents a practical, effective, and systematic approach to the measurement, assessment, and sensemaking of institutional performance. Included are instruments and strategies to measure and assess
the performance of Curriculum, Learning, Instruction, Support Services, and Program Feasibility as well as a meaningful Environmental Scanning method. The data collected in this system are organized into assessments of institutional effectiveness through the application of machine learning data
processes that create an artificial intelligence model of actual institutional performance from the raw performance data. This artificial intelligence is visualized through five organizational sensemaking approaches to monitor, demonstrate, and improve institutional performance. Thus, this book
provides a set of tools that can be adopted or adapted to the specific intentions of any institution, making it an invaluable resource for Higher Education administrators, leaders and practitioners.
The convergence of Algorithms, Blockchain and Cryptocurrency has the potential to fundamentally disrupt the current world of work. This book investigates the effects of this on the worker, the organisation and the economy, by considering a future where the traditional power relationships between
workers and firms no longer apply.
Using the term “Bitwork” to define this future world of work, the book proposes the idea of the Bitworker who is highly flexible, holds multiple roles, and has multiple incomes. Chapters consider the potential winners and losers of this technological pivot by exploring implications such
the expanding array of currencies;
training and education;
retirement and loyalty;
profit and power within organizations;
The book’s comprehensive recommendations on how workers, organisations and nation states will need to adapt to prosper in this new world, provide a useful survival guide for researchers, practitioners and policy makers working on behavioural economics, economic policy and the future of work.
The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and disadvantages.
Artificial Intelligence Marketing and Predicting Consumer Choice serves to integrate these widely disparate approaches, and show the strengths, weaknesses, and best applications of each. It provides a bridge between the person who must apply or learn these problem-solving methods and the community
of experts who do the actual analysis.
It is also a practical and accessible guide to the many remarkable advances that have been recently made in this fascinating field. Online resources: bonus chapters on AI, ensembles and neural nets, and finishing experiments, plus single and multiple product simulators.
This book looks at the latest advances in autonomous driving, demonstrating that a future once considered science fiction is now close at hand.
Acceptance of driverless cars relies on more than just the technology that delivers it; in this book the authors consider the shift in attitudes required for social acceptance and a move towards considering cars one aspect of a wider mobility solution. In addition, a clear demand is arising from
gridlocked megacities across the globe. Autonomous driving offers a solution for the high pollution levels and management of the transport infrastructure where current methods are proving insufficient in places of high population density.
Having highlighted the need for driverless cars, the book concludes with an ambitious agenda to ensure the successful delivery of autonomous driving. Political requirements, including investment in a new infrastructure and a commitment to collaboration across borders factors in the ten-point plan
for governments seeking to establish international leaders in the latest advances in mobility services.
From ethical considerations in the programming of automated driving procedures to changes in attitudes towards car ownership and design, this title is a comprehensive look at the latest revolution in mobility.
Becoming Digital examines the transition from the online world we have known to the Next Internet, which is emerging from the convergence of Cloud Computing, Big Data Analytics, and the Internet of Things. The Cloud stores and processes information in data centers; Big Data Analytics provide the
tools to analyse and use it; and the Internet of Things connects sensor-equipped devices everywhere to communication networks that span the globe. These technologies make possible a post-Internet society filled with homes that think, machines that make decisions, drones that deliver packages or
bombs, and robots that work for us, play with us, and take our jobs. The Next Internet promises a world where computers are everywhere, even inside our bodies, “coming alive” to make possible the unification of people and machines in what some call the Singularity.
This timely book explores this potential as both a reality on the horizon and a myth that inspires a new religion of technology. It takes up the coming threats to a democratic, decentralized, and universal Internet and the potential to deepen the problems of commercial saturation, concentrated
economic power, cyber-warfare, the erosion of privacy, and environmental degradation. On the other hand, it also shows how the Next Internet can help expand democracy, empowering people worldwide, providing for more of life’s necessities, and advancing social equality. But none of this will
happen without concerted political and policy action. Becoming Digital points the way forward.
This book critically reviews existing digital divide research and challenges its core thesis, which posits unequal Internet access as a newly formed source of social disadvantage.
The author begins by introducing the building blocks of the information society theory. The book goes on to present a systematic overview of digital divide research - its development, arguments attesting to the social gravity of the digital divide, and current findings on the uneven diffusion and
use of the Internet. It evaluates the validity of the theories and concepts associated with digital divide research. The author offers an overview and re-examination of six presumptions and biases found in the prevailing approach to the digital divide. Given that Internet use has, in certain
contexts, become an absolute necessity, an alternative approach is proposed, recognizing the indispensability of Internet use as context dependent. The book concludes with a consideration of the implications that this new perspective has for the information society theory and policies as well as for
the role of social science in the informatization process.
Understand how blockchain works and explore a variety of strategies to implement it in your organization effectively
Become familiar with business challenges faced by companies when using blockchain
Discover how companies implement blockchain to monetize and secure their data
Study real-world examples to understand blockchain and its use in organizations
In addition to cryptocurrencies, blockchain-based apps are being developed in different industries such as banking, supply chain, and healthcare to achieve digital transformation and enhance user experience. Blockchain is not only about Bitcoin or cryptocurrencies, but also about different
technologies such as peer-to-peer networks, consensus mechanisms, and cryptography. These technologies together help sustain trustless environments in which digital value can be transferred between individuals without intermediaries.
This book will help you understand the basics of blockchain such as consensus protocols, decentralized applications, and tokenization. You'll focus on how blockchain is used today in different industries and the technological challenges faced while implementing a blockchain strategy. The book also
enables you, as a decision maker, to understand blockchain from a technical perspective and evaluate its applicability in your business. Finally, you'll get to grips with blockchain frameworks such as Hyperledger and Quorum and their usability.
By the end of this book, you'll have learned about the current use cases of blockchain and be able to implement a blockchain strategy on your own.
What you will learn
Become well-versed with how blockchain works
Understand the difference between blockchain and Bitcoin
Learn how blockchain is being used in different industry verticals such as finance and retail
Delve into the technological and organizational challenges of implementing blockchain
Explore the possibilities that blockchain can unlock for decision makers
Choose a blockchain framework best suited for your projects from options such as Ethereum and Hyperledger Fabric
Who this book is for
This book is for CXOs, business professionals, organization leaders, decision makers, technology enthusiasts, and managers who wish to understand how blockchain is implemented in different organizations, its impact, and how it can be customized according to business needs. Prior experience with
blockchain is not required.
This book analyses the role of technology in the realm of health. Health apps can promote medicalization and the idea that health is an individual matter, rather than a political and social one.
The authors base their arguments around three theoretical frameworks. Quantification: the growing importance in our society of markers, rankings, and scores, which thanks to digital devices is fueled by the ease with which it is now possible to collect data. Gamification: a powerful trend in digital
society, using playful features to transform what are seen as dull tasks into competitive and appealing ones. Gamified self-tracking seemingly increases our productivity without oppressing us with apparent self-governance. Finally, Medicalization: a growing social phenomenon of the transformation
of a 'normal' condition into something pathological. Several health apps presuppose a conception of the user as an individualized subject divorced from any social determinants of health. The authors investigate the possibility of people sharing their most private states leading to new forms of
Alongside this negative vision of medicalization the authors recover the now-rare concept of positive medicalization, looking at how apps can work as positive self-help devices though promoting a medical framework. A selection of digital programs related to fitness in the workplace are also
presented and discussed.
How does Instagram shape how we relate to each other online? Are users concerned about privacy when documenting their lives in fine detail? How does Instagram work as a marketing machine? Drawing on three years’ research with Instagram users, Elisa Serafinelli explores how Instagram is
changing people’s visual experiences.
Instagram is now by far the most popular online photo sharing platform, fuelled by the growth of smart mobile devices, and the management of an online persona is now part of millions of people’s everyday reality. This has not gone unnoticed among commercial actors, with the savviest of these
exploiting the social dynamics of sharing that underlie the very logic of Instagram.
This book addresses the issue of how mobile media and visual communication permeate people’s daily routines, how marketing influences practice, whether privacy and surveillance concerns are a reality, and how the platform shapes social relationships and identity formation. In its conclusion,
the book advances the innovative concept of new mobile visualities to describe the social communication of photography and its huge expansion. Digital Life on Instagram is an online ethnography fit for the modern age of social media.
Digital changes everything. That’s a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer marketing,
digital has changed traditional PR techniques and ushered in a whole new wave of specialisms that previously did not exist. This book acts as a guide to this era of transformation. It’s a manual that summaries the trends affecting our industry. It examines the techniques that have changed and
also investigates some of the new approaches that are starting to emerge. It poses the questions that modern PR practitioners need to ask, whether working in-house or in an agency, and will be equally relevant for those studying PR or coming into the industry as it will those who are hardened
professionals facing a future that looks significantly different to the tried and tested approaches of the past. This is a book about opportunity. A book that shines a light on how adoption of data, audience planning and creativity, seen through a digital lens, can transform an industry, making it
more relevant and necessary that ever before. It’s a celebration of the power of earned media in a world where we are, as consumers of media, increasingly shunning interruptive marketing and looking for connection and true engagement.