What is the secret to Amazon's success? What does the ecommerce giant have in store for the future? Explore the disruptive new retail strategies of the world's most relentless retailer and gain valuable lessons that can be applied to any business in the ecommerce sector, with original insight from
the company as it continues to revolutionize itself even further.The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. The rise of online shopping, and its
primary player, Amazon, is at the heart of these changes and opportunities.Amazon's relentless dissatisfaction with the status quo is what makes it such an extraordinary retailer. This book explores whether Amazon has what it takes to become a credible grocery retailer, and as it transitions to
bricks and mortar retailing, investigates whether Amazon's stores can be as compelling as its online offering.Exploring the ecommerce giant's strategies, Amazon offers unique insight into how innovations such voice technology, checkout-free stores and its Prime ecosystem, will fundamentally change
the way consumers shop.Written by industry leading retail analysts who have spent decades providing research-based analysis and opinion on retail strategy and enterprise technology use in retail, Amazon analyzes the impact these initiatives will have on the wider retail sector and the lessons that
can be learned from its unprecedented rise to dominance - as stores of the future become less about transactions and more about experiences.
The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease. These changes have resulted in the birth of a significant and rapidly-growing new
industry: that of online brand protection, consisting of specialist service providers which can be employed by brand owners to monitor and prevent potential attacks on their brand. Brand Protection in the Online World explains the full scope of Internet infringement, and associated monitoring and
enforcement options that are most relevant to brand owners and managers. Covering crucial topics such as brand abuse, counterfeiting, fraud, digital piracy and more, Brand Protection in the Online World provides a clear and in-depth exploration of the importance of, and ideas behind, the
Geodemographics, the process of analyzing survey data to profile economic and demographic characteristics of populations, is a successful data-driven analysis tool for marketers. Geodemographic classifications are widely embedded in customer databases and market research datasets. Written by a
leading UK authority on geodemographics, Geodemographics for Marketers provides marketers with the know-how to leverage it as an effective research tool to identify location-based segments for highly targeted marketing. International in scope and impartial in its approach, this book demonstrates how
to implement geodemographics techniques for practical application in retail, financial services and telecommunications as well as the public sector.Geodemographics for Marketers includes numerous case studies, from the automotive, retail and telecommunications sectors to the public sector, that
illustrate core concepts and how they can be applied to gain positive results. It is also supported by a range of online resources, including figures, practical sessions and learning feedback. The book also incorporates the newly introduced generation of classifications, as well as a discussion of
the key decisions of the proposed 2021 census.
In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly
universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly
essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the
challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to
appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.
In a typical day, a customer's journey moves from a physical to a digital environment multiple times, to successfully and effectively manage a customer's experience organizations need to integrate both these environments in an omnichannel way.
This edited book examines customer journeys, omnichannel retailing, digital and mobile marketing, augmented and virtual reality, gamification, artificial intelligence in marketing, blockchain applications and more to provide theoretical and practical methods of impact for businesses.
The book provides insights for researchers and practitioners in the areas of marketing, digitalisation, service operations, management, communication, administrative sciences and more. The chapters intersect methodology, research, theory and applications all along the customer journey and customer
touchpoints through digital and physical environments. Increasing technological developments and the wider integration of the Internet of Things will make the need for smooth omnichannel management for customers and consumers ever more important for organizations and a key factor of successful
Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing
performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, this
book offers a welcome handbook on how statistics, consumer analytics and modelling can be put to optimal use. The fully revised second edition of Marketing Analytics includes three new chapters on big data analytics, insights and panel regression, including how to collect, separate and analyze big
data. All of the advanced tools and techniques for predictive analytics have been updated, translating models such as tobit analysis for customer lifetime value into everyday use. Whether an experienced practitioner or having no prior knowledge, methodologies are simplified to ensure the more
complex aspects of data and analytics are fully accessible for any level of application. Complete with downloadable data sets and test bank resources, this book supplies a concrete foundation to optimize marketing analytics for day-to-day business advantage.
Migrant Entrepreneurship: Emerging Themes and Interpretations with Insights from Italy delivers a fresh perspective on new issues linking migration and entrepreneurship, by providing in-depth theoretical insights drawing on management studies, and a strong empirical focus centered in the Italian
context. This book aims at delivering an understanding of up-to-date knowledge on the topic of migrant entrepreneurship, addressing the most relevant gaps, and suggesting new directions for research and policy-making so as to have a broad impact on theory and practice.
A range of emergent themes are explored including migrant entrepreneurship and entrepreneurial ecosystems, internationalization of migrant-owned ventures, and entrepreneurship by returnees. Bolzani presents an international overview of each topic, contextualizes country-level specificities and
outlining how they connect to wider global trends.
Migrant Entrepreneurship offers illuminating new theoretical perspectives on a range of vital issues linked conceptually at national and international levels. The book presents a positive view of migration through looking at entrepreneurial efforts carried out by migrants both in the host and home
countries, offering a broader perspective on the topic with respect to previous literature, and focusing critically on emerging trends for research and policy-making.
Dr Houcine Akrout, Dr Karine Raies, Professor Arch G. Woodside
Trust plays a crucial role in all societies, particularly within the Business-to-Business context where inter-firm relationships, impelled by globalization and the extended enterprise, require a much higher degree of trust to succeed. This 26th volume of Advances in Business Marketing and Purchasing
examines the value of trust within the B2B context to provide a better understanding of its importance in organizations.
New Insights on Trust in Business-to-Business Relationships: A Multi-Perspective Approach applies different theoretical and methodological perspectives to the mechanisms and processes that promote trust between customer and supplier in contexts such as e-commerce, high involvement relationships,
industrial service and international cultures. The authors identify the consistencies and distinctions of antecedents, processes, and consequences of trust in various B2B contexts and offer alternative approaches that contribute to a better understanding of the subtleties and multi-faceted nature of
trust and trust-related management.
The book provides advanced original insights on trust for researchers and practitioners working within Management, Purchasing and B2B Marketing, and offers practical tools to build lasting and successful business relationships.
FINALIST: Business Book Awards 2020 - Sales and Marketing CategoryAccording to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite this, the majority of global purchases still happen offline, from 90% of sales in the US through to
92% of sales in the UK and 94% in China.
The big change is that today's shopper seeks content and advice online before buying in store. Omnichannel Retail celebrates all the advantages of the physical shopping experience, from its sensory selection through to try-before-you buy, and its potential for providing an instant and profitable
retail solution, while explaining the imperative of bringing the power of digital and an omnichannel experience to everyday shopping.
Connecting the digital customer to the physical customer, Omnichannel Retail delivers a wealth of opportunities for the bricks and mortar store, including an enhanced customer journey, effortlessly tailoring specific products to a particular customer, exploiting surge pricing, upselling lucrative
products and above all, building real, and profitable, relationships with your best customers.
Based on over thirty years in loyalty marketing, Tim Mason diligently addresses the challenges facing retailers, providing tangible and proven solutions to capitalize on the changing retail landscape.
Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact of continuous disruption, many
organizations have been left floundering, unsure of how to get traction in the market. The old rule book has been torn up and thrown away.Smarketing is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant
in this fast-changing digital world. It explains how and why companies should blend sales and marketing into one single, streamlined smarketing department. Sales people will become better marketers, and marketers better sales people, leading to bigger, better business growth all round.With clearly
defined implementation strategies that can be applied by any company, regardless of size or sector, Smarketing is an invaluable resource for any marketing or sales professional looking to drive growth and success in the new era of marketing.