The aim of the EU Directive 2014/95/EU, requiring the mandatory disclosure of non-financial information (NFI) by large undertakings and groups, is to rebuild trust with stakeholders. This book aims to summarize the relevant literature about company information with particular reference to the
voluntary vis a vis mandatory NFI, addressing the main research question: how mandated NFI affects companies’ key performance indicators and how markets use NFI in assessing the company’s value? To this end, the book provides an empirical analysis of Italian listed joint-stock companies
subjected to the new law requirements. Findings provide evidence of a negative relationship between new mandatory NFI and the key performance indicators and the market value of the company. However, there is a positive correlation between the size and structure of governance and NFI, and a negative
correlation between the non-manufacturing companies and NFI. These results could help managers and investors to follow the best practices in adopting an approach that could be able to face the trade-off between being transparent or secretive. As depicting the first-year adoption of the new rules,
results are also relevant for policymakers aiming to improve the convergence between European policies and the global approach to NFI.
Marketing Excellence 3 showcases the strongest case studies - all winners - from The Marketing Society's Excellence Awards to celebrate and promote the contribution that great marketing makes to the commercial success of a business. The compilation includes a selection of 30 award winners from 2012
to 2014 who have employed different strategies, tactics, tools and techniques all worthy of recognition. The book features world-leading consumer products, retail, fast food, consultancy, charity and telecoms brands such as easyJet, Hailo, McDonald's, Mercedes-Benz, Unilever, Macmillan, O2, PwC,
Jack Daniel's and John Lewis.Each chapter of Marketing Excellence 3 is organised by theme and introduced by a judge who then presents the case studies in detail, providing thought-provoking answers to questions such as 'How do you find great customer insights?', 'What are the key principles that lie
behind effective communications?', 'How do you create a marketing ethos that will mobilise your organisation?', 'What makes a new brand stand out and succeed?' and 'How do you keep customers loyal?' As such, it is an ideal book for marketers and students looking to be inspired by the very best in
marketing campaigns.
China has a leading edge over the advanced countries in process of digitalisation and has created the world’s first central bank digital currency, or CBDC. The business community is well aware of China’s role in leading the way in global business disruption and innovation by being fast
and first, global and local, and by investing in e-commerce platforms, big data, 5G network and artificial intelligence applications.
Applying economic theories and data analysis, Chi Lo discusses the impact of China’s digital disruption to the world’s financial systems, trade and investment trends, economic policy, regulations and geopolitics. The Digital Renminbi’s Disruption analyses the uncharted territories
in which world is moving into, such as China’s expansion of its digital infrastructure to the developing world and even advanced economies. Unique to this study is the linking of the geopolitical and China’s own domestic political developments with China’s digitalisation process to
articulate the hidden, and often misunderstood, themes and trends both within China and the global system.
Exposing hidden trends and systemic flaws and debunking myths, The Digital Renminbi’s Disruption contributes to revealing China’s digital disruption and leads to a better understanding of upcoming potential volatility in the wake of the unfolding digital revolution.
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