Current conventions in school evaluation focus on accountability, control and compliance. New Zealand offers a distinctive, systemic alternative to school self-evaluation, with developmental and negotiated approaches ingrained throughout the education system, from school inspection to major
government schooling improvement initiatives. In New Zealand there is no national testing, other than a Ministry-sponsored (voluntary) formative assessment system designed for school and teacher self-evaluation. This is a form of professional and program evaluation where there is shared power and
responsibility between evaluators and those being evaluated. Through a detailed national case study of New Zealand, together with commentaries from international specialists, this volume examines the successes and challenges of this approach to programme evaluation and its generalizability to other
educational and professional review settings, and show how education systems can recover a balance between an achievement agenda and a focus on educational quality.
Before the internet if you wanted to sell something you marketed with leaflets through the door or with an expensive television campaign; now Google has changed the way we advertise. You can find out exactly if your ad is working, where and how.A Quick Start Guide to Google Adwords explains how easy
it is to get your advertisement on the first page of the search results. It covers all aspects of advertising on Google, such as how to set up an account; the secrets of what sells online; how to word your ads effectively; how to pay the least amount for the most popular words; and how to track
profits.Advertising on the internet is a cheap and effective way of promoting your business. With simple and easy to follow instructions, A Quick Start Guide to Google Adwords is an essential to help you the write the ad that will get and keep customers.
New technologies such as the internet and mobile communications are changing the face of business communications. With over 2 million enterprises in the UK, incorporating these new approaches has become crucial to avoiding business failure and driving growth.A Quick Start Guide to Mobile Marketing
is specifically written for people who wish to improve how their customers perceive them by tapping into the benefits of m-marketing and its links with other forms of digital marketing. It provides a quick and easy understanding of the key concepts and principles applied to social networking, such
as the benefits of mobile marketing; the increasing use of mobile technology within social network sites; marketing communications as a research tool; how m-commerce can add value for customers and other micro-environmental stake holders and crucially, the future of digital marketing toolsThis 'how
to' guide, containing real life examples of good contemporary practice, explains how the theories and tools described work in actual business scenarios to improve customer satisfaction, form better professional relationships and increase marketing effectiveness.
Anyone with access to a broadband connection can make money online. Unlike 'bricks and mortar' businesses, the online world has low entry costs; all you need to know is what to do. A Quick Start Guide to Online Selling has all the secrets of success. It explains what the best selling things online
are, how to find your niche and how to get going. This easy to follow guide also teaches you the practical aspects, such as, how to set up an online shop, how to organize PayPal, search engine optimization, pay-per-click advertising, distance selling and online trading, fulfilling customer orders
and planning for e-commerce.Also with essential legal requirements and case studies including how to sell on i-tunes and Amazon, as well as pitfalls to avoid, this Quick Start Guide is ideal for anyone who wants to make money online. From people with something to sell to entrepreneurs and small
business, this book provides the vital practical and sales related information you need to succeed.
The Arab Spring uprisings were not about gender; these were uprisings demanding rights for all. Yet, they presented a rare opportunity for women to let themselves be heard. And, from being some of the most memorable and lasting leaders of these revolutionary protests, female activists were
particularly targeted by many regimes.
In A Spring Aborted: How Authoritarianism Violates Women's Rights in the Arab World, leadership expert Yusuf Sidani tracks the contributions of female activists, the reasons for the Arab Spring, and the abuse these leaders suffered. Including analysis of protests across Sudan, Egypt, Syria, Yemen,
and Tunisia, Sidani looks at the aims of the protests, and the impact, evaluating whether the changes brought about were deep enough to disrupt governance structures.
Finally, Sidani explores how the Arab Spring has been hijacked. From deep divisions among the allies who shaped the Arab Spring, to sheer force and brutality, Sidani analyses the causes of the Spring's disintegration.
Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in
stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message. About Face shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses,
About Face demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability.Emotions rule
decision making. About Face shows you that by focussing on the three new Ps of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the consumer.
Academic mobility promotes the development of joint research activities, broadens the horizons of researchers, lecturers and professors, and promotes knowledge flows between institutions. This book offers a contemporary perspective on the mobility of academics across the globe with contributions by
authors based in Australia, Germany, Ireland, Israel, South Africa, Spain, Turkey, the United Arab Emirates, the United Kingdom and the United States. With a focus on the context for and experience of academic mobility in Africa, Australia, Europe, the Gulf and the United States, issues such as
historical perspectives and contemporary reflections, the impact of English as the 'lingua franca' of academe in South Africa, the motivations and experiences of international academics working in the United Arab Emirates, the integration of foreign-born faculty within Israeli academia, academic
mobility within the US, and, the legal status of academic mobility, this volume is both comprehensive and relevant.
Learn all about implementing a good gamification design into your products, workplace, and lifestyleKey FeaturesExplore what makes a game fun and engagingGain insight into the Octalysis Framework and its applicationsDiscover the potential of the Core Drives of gamification through real-world
scenariosBook DescriptionEffective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design.The
book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to
apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch.After reading this book, you'll have the knowledge and skills to enable the widespread adoption of good gamification and
human-focused design in all types of industries.What you will learnDiscover ways to use gamification techniques in real-world situationsDesign fun, engaging, and rewarding experiences with OctalysisUnderstand what gamification means and how to categorize itLeverage the power of different Core Drives
in your applicationsExplore how Left Brain and Right Brain Core Drives differ in motivation and design methodologiesExamine the fascinating intricacies of White Hat and Black Hat Core DrivesWho this book is forAnyone who wants to implement gamification principles and techniques into their products,
workplace, and lifestyle will find this book useful.
Learn the intricacies of managing Azure AD, Azure AD Connect as well as Active Directory for administration on cloud and Windows Server 2019
Expert solutions for the federation, certificates, security, and monitoring with Active Directory
Explore Azure AD and AD Connect for effective administration on cloud
Automate security tasks using Active Directory and PowerShell
Active Directory is an administration system for Windows administrators to automate network, security and access management tasks in the Windows infrastructure.
This book starts off with a detailed focus on forests, domains, trusts, schemas and partitions. Next, you learn how to manage domain controllers, organizational units and the default containers.
Going forward, you deep dive into managing Active Directory sites as well as identifying and solving replication problems. The next set of chapters covers the different components of Active Directory and discusses the management of users, groups and computers. You also go through recipes that help
you manage your Active Directory domains, manage user and groups objects and computer accounts, expiring group memberships and group Managed Service Accounts with PowerShell.
You learn how to work with Group Policy and how to get the most out of it. The last set of chapters covers federation, security and monitoring. You will also learn about Azure Active Directory and how to integrate on-premises Active Directory with Azure AD. You learn how Azure AD Connect
synchronization works, which will help you manage Azure AD.
By the end of the book, you have learned in detail about Active Directory and Azure AD, too.
What you will learn
Manage new Active Directory features, such as the Recycle Bin, group Managed Service Accounts, and fine-grained password policies
Work with Active Directory from the command line and use Windows PowerShell to automate tasks
Create and remove forests, domains, and trusts
Create groups, modify group scope and type, and manage memberships
Delegate control, view and modify permissions
Optimize Active Directory and Azure AD in terms of security
Who this book is for
This book will cater to administrators of existing Active Directory Domain Services environments and/or Azure AD tenants, looking for guidance to optimize their day-to-day effectiveness. Basic networking and Windows Server Operating System knowledge would come in handy.
Sexual violence is a well-documented issue within Higher Education and wider society. Students subjected to sexual violence suffer impacts to their physical, psychological, emotional, behavioural, and practical wellbeing, which have significant effects on their studies. Higher Education Institutions
have a duty to ensure students can access their education in environments that are safe, without fear, harassment, or violence. Currently, there is a critical lack of guidance on how to meaningfully address this issue in practical terms. Advice offered to the sector, particularly in the UK, has
focused on why Higher Education Institutions need to address sexual violence, offering general principles to shape institutions’ responses. This unique text is the first to offer practical guidance on how to address sexual violence, utilising a comprehensive institution-wide approach. This
ethical method is trauma-informed and survivor-centred whilst being intersectional and requiring perpetrator accountability. The authors provide how-to level information on staffing, policy writing, responding to disclosures, developing comprehensive prevention and response education programmes,
conducting trauma-informed investigations, adjudication and sanctioning processes and considering sanctioning guidelines for sexual violence. This is a ground-breaking resource for practitioners, senior leaders, policy makers, student services administrators, educators, investigators and
adjudicators in Higher Education.