Advances in Industrial and Labor Relations is a refereed research volume published annually or biannually. Although the series is designed to focus on industrial relations issues, volumes also focus on diverse disciplines, such as economics, law, history, organizational behavior, psychology, and
Design Management is the essential handbook to all things design. As a discipline, design management is continually in motion; changing, responding and adapting to the dynamics of social and business transformation. As a business function, it combines project management, design, strategy and supply
chain techniques to enable the creation of more effectively designed products, services, communications and brands. As such, it is relevant to a very broad range of industries and sectors, and Design Management recognizes this by structuring content around four key universal perspectives: values,
horizons, visions, and futures. These perspectives give an overview of the development, key issues and future direction of design management.Meticulously researched, Design Management goes beyond individual project-level implementation to explore design strategy at both organizational and macro
levels. By showcasing its impact all the way up to industrial and national application, students will gain a deep understanding of the nuances, scope and scalability of design. Filled with vibrant case studies and guest perspectives from a spectrum of industry leaders and policy makers, this book is
an invaluable real-world commentary on design's role as a key asset in organiZational activity. The book's engaging and accessible style provides students and practitioners with everything needed to foster a climate of creative engagement.Online resources include a valuable toolkit of PowerPoint
slides, review questions, project questions, activity worksheets and further reading.
The marketing of tourist destinations requires
continuous strategic planning and decision making. The Branding of Tourist Destinations: Theoretical and Empirical Insights provides researchers and practitioners with an in-depth understanding
of different tourism products, marketing strategies and destination branding tactics,
as well as useful insights into sustainable and responsible tourism practices.The authors present contemporary conceptual discussions and empirical
studies on several aspects of destination branding that help contextualise the attractiveness of a range of tourist destinations. In particular, they explore how tourism marketers, including destination management organisations
(DMOs), formulate strategies and tactics to attract prospective visitors. This book also sheds light on the latest industry developments in travel,
tourism, hospitality and events in
different contexts around the world, including destinations in Sweden, Portugal, Spain, Italy and Ecuador.
Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media,
and sustainable and responsible tourism practices. It is a useful guide for tourism marketers, including destination management organisations (DMOs), who are increasingly using innovative tools and evolving technologies to engage with prospective visitors. Moreover, this title sheds light on the
latest developments in travel, hospitality, festivals and events, as the contributing authors have critically analysed the global tourism marketing environments that comprise a wide array of economic, socio-cultural, technological and environmental realities.
This book explores advances in tourism planning and destination marketing theory for the interest of both researchers and scholars. Furthermore, it is an invaluable resource for a wide range of industry practitioners, including consultants, senior executives and managers who work for destination
management organisations, tourism offices, hotels, inbound/outbound tour operators and travel agents.