Information & Communications Technology books

A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles on this topical area of increasing importance. This collection offers insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour- Impact of e-service quality, customer perceived value, and customer satisfaction on customer loyalty - The role trust plays in an online shopping environment - The effectiveness of online blogging on consumer purchase decisions In this digital era online shopping is more accessible than it has ever been before and as more people turn to the internet to buy goods and services it's important to understand the consumers' experiences and behaviours. Including articles from prestigious journals such as Internet Research and Journal of Services Marketing this book will be a valuable resource for researches, managers and professionals.

Although it is vital that the incorporation of ICT into academic culture is effective and lasting, the very nature of higher education, with its long ties to tradition and academic values, does not lend itself easily to emerging ICT strategies. This book asks how we, as educators, can shift mind-sets, practices, policies, and attitudes in higher education in order to serve society and meet the educational needs of today.  Tackling the critical question of how to manage knowledge for value creation in the higher education environment, the authors draw attention to smart ICT use for knowledge creation and sharing. Serving up a mixture of case studies, examples, questions and tools, they also deliver insights on the human element involved in both ICT and higher education. By providing a conceptual model for implementing Knowledge 4.0 in educational environments, this book ultimately facilitates a dialogue within higher education institutions that brings forth emerging practices and examples of cultural adaptation.  Confronting the idea that innovation brings chaos to institutions steeped in tradition, this edited collection is a must-have guide for those interested effecting technological change in educational environments while also sustaining academic quality and delivering meaningful learning outcomes.

Industrial Revolution 4.0 is upon us, with disruptive technology rapidly changing our personal and professional lives. In this climate it is not clear how organization reorganization will take place and there is haziness over the strategic HRM required to attract, develop, and retain talent.  This book shines a light on the rapidly changing work landscape by bringing together international expert contributors, who address issues such as the long-term effects of artificial intelligence and block chain technologies on the firm and on human resources, and deliberate on the effects Industrial Revolution 4.0 is likely to have on both emerging economies and developed countries. A number of fundamental questions are asked: Will HR managers perceive IT as a supporting adjunct or a core operational department? Will man and machine co-exist, or will artificial intelligence have more ominous implications for humanity, as predicted by Stephen Hawking? In other words, is HRM 4.0 an opportunity, a transient phase, or an impending threat? Human and Technological Resource Management is a must read for students and scholars of HRM, as well as anyone interested in the future of technology in the workplace

Data, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of willingness than inability.Now, technology, data and insights inform more meaningful objectives and elevate performance evaluation. The result is a positive return on PR investment, reduced reputational risk and optimal efficiency. By ignoring these essential assets, PR professionals risk losing executive attention and organizational investment. While "building buzz" or "breaking through the media clutter" may have been adequate measures of success in the past, the top executives who fund and evaluate corporate communications expect much more, including a quantifiable and positive return on PR investment.Leaders assume that corporate communications and PR professionals already understand the fundamentals of business, and they expect an ability to contextualize PR objectives, outputs and outcomes in the language of business. PR Technology, Data and Insights helps communications professionals understand the purpose-built technologies, data assets and actionable insights available to them while sharing best practices to apply these assets for improved PR performance over time, versus objectives and against competitors.Using case studies from industries as varied as financial services, technology, travel, automotive and more, along with best practice examples from Adobe, Mastercard, Southwest, Ford and other world class organizations, PR Technology, Data and Insights shows professional communicators how to optimize technology, lead with data, quantify PR's ability to convert public relations outputs to business outcomes, and deliver insights that empower executive decision-making.

Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. New technologies have empowered various organisations and their stakeholders. The digital and social media are central to the process of building trust, reputation and support, as online users can use them to scrutinise and influence corporate decisions and actions. This authoritative book features a broad spectrum of theoretical and empirical chapters on topics relating to organisations' interactive engagement with stakeholders during COVID-19. It sheds light on dialogic communications through different digital media, the utilisation of mobile learning technologies for corporate training and development, corporate disclosures of CSR practices, communications of small and medium sized businesses, and provides a taxonomy of online marketing methods, among other topics. This title is a premier reference source and a valuable teaching resource for courses in marketing, communications, strategy and organisational behaviour.