Samantha N. N. Cross, Cecilia Ruvalcaba, Alladi Venkatesh, Russell W. Belk
This series epitomizes the 2017 Consumer
Culture Theory (CCT) conference themes of hyper-reality and cultural
hybridization. The partnership of the co-editors, with diverse backgrounds
including Caribbean, Mexican and Indian roots, itself depicts cultural
hybridity, culminating in a series of fascinating articles written by authors
from around the globe. The eleven research papers provide a global perspective on
a range of consumer discourses both in the physical marketplace (research on
mobility practices within the transportation market in Vietnam; or an
examination of stigma in beef consumption practices in India), or in the
virtual marketplace (a study of the discourses surrounding the mythic nature of
Bitcoin creator, Satoshi Nakamoto; or parental management understood through
the media marketplace experiences of black women in Britain). The conference’s
Best Competitive Award paper is featured; a compelling look at hyper-reality
within the world of the Broadway musical, Wicked,
examining how new media platforms are used to appeal to new and existing
consumers. This series also includes two insightful papers on wine producers
and their cultural intermediaries, and on wine tourism, where the authors
traverse the globe to better understand market development and consumer
engagement respectively. Whether it be an examination of consumer tribes,
breast cancer and gender identity, or product gender and design, these authors collectively
provide us with unique and riveting perspectives on consumer and marketplace experiences.
The series fittingly culminates with a critical look at the emergence of the
CCT tradition; an emergence that is both timely and important as this series
Starting from the assumption that digital capital is a capital in its own right, and can be quantified and measured as such, the authors of this book examine how digital capital can be defined, measured and impact policy.
Using the Bourdieusian lens, this book makes a critical contribution to the field by examining in depth the notion of digital capital and by introducing a new theoretical toolkit in order to fully conceptualise it. Against this theoretical background, the authors propose a set of indicators that
can be used to measure digital capital at an individual level. Ultimately, readers will learn how this can be used by policy makers to tackle social inequalities which are based on the digital exclusion of citizens.
The world of James Bond is complex and ever growing. The British secret agent started off life as a semi-fictional, part-biographical character in Ian Fleming's 1953 novel, Casino Royale. Since then, 007 has captured the minds and hearts of a worldwide audience, and the franchise is now available
over multiple media platforms, including movie, comic strips, games, graphic novels and fashion statements.
This edited collection examines the role that gender has played across the platforms that the James Bond franchise now occupies. Each chapter investigates gender-approaches through a variety of case studies, including Bond, his boss M, and Miss Moneypenny, the songs and title sequences, the
villains, computer games, 'Lad's Mags', and the fashions of the era. Looking beyond the Bond Girl, expert editor Steven Gerrard brings together a cast of contributors that investigate not only femininity, but also masculinity when it comes to the world's best-known agent - a man with a license to
In a rapidly changing world where gender boundaries are being eroded, this edited collection investigates the changing and challenging roles that gender has undergone in the franchise. By using a series of case studies, and employing theoretical modes linked to close analysis, each chapter clearly
demonstrates how and why the world of James Bond is important in reflecting the changing gender roles within modern society.
Athina Karatzogianni, Michael Schandorf, Ioanna Ferra
Contains an Open Access chapter.
Protest Technologies and Media Revolutions portrays the critical role of mass connection in the success of any movement, resurrection, protest, and revolution.
The communication mechanisms for this connection have, at times, evolved and elsewhere undergone revolutions of their own. Authors debate this relationship, and the strategies and lessons of 'connecting to the masses' considering the development of media, technology and communication strategies over
the last century. Key topics covered include revolution, communication, protest and technology, spanning from the Russian Revolution to the present day.
The discussion is not limited to historic cases of technology and revolution, nor to contemporary ones. The book, therefore, generates a debate about how art, media and communication technologies have been operationalized to connect, mobilize and organize, in different historical times, and in
diverse national, political, and socio-economic contexts.