The advertising universe is changing rapidly. New communication technologies such as live streaming, gaming, social media and social networking sites, online brand communities and blogs have given advertisers new platforms to communicate and promote their messages. Two remarkable phenomena are
apparent: interactivity in online communication; and integration of editorial and commercial content - or the combination of both of these. Academic research is increasingly focusing upon these new techniques and formats, how they work, and how consumers are affected by or respond to them. This book
makes an important contribution to the field of advertising in bringing together state-of-the-art insights into new advertising formats and how they work. Split into three sections: "The Changing Advertising Universe", "Advertising in a Digital Connected World" and "Hidden
but Paid for: Branded Content" the book provides conceptual overviews, discusses recent academic literature, reports new research work, and develops viewpoints on the key issues. Together, it provides a valuable overview of insights into modern advertising practice for advertising academics and
Chance W. Lewis, James L. Moore III, Chance W. Lewis, James L. Moore III
African American Males in PreK-12 Schools: Informing Research, Practice, and Policy presents a comprehensive viewpoint on preK-12 schooling for African American males. Including theoretical, conceptual, and research based chapters, this edited volume offers readers compelling evidence of the
education challenges and successes for this student population. Each chapter provides a richer perspective of the experiences of African American males throughout their elementary and secondary education. Additionally, each chapter includes strong implications for education research, practice, and
policy, as well as concrete recommendations to important stakeholders, such as educators, school counselors, parents, etc. Collectively, the contributors communicate throughout the edited volume that educational change is needed and that educational success is attainable for African American males.
It is intended that the edited volume will help inform education research, practice, and policy as they relate to African American males. Equally important, it is envisioned that the readers will develop a greater interest in the education of African American males.
Since 2013, the Annual Review of Comparative and International Education has covered the significant developments in the field of comparative and international education. The Annual Review of Comparative and International Education 2019 begins with a collection of reflection essays about comparative
education trends and directions written by both professional and scholarly leaders in the field. Topics covered in the 2019 volume include major theoretical and methodological developments, reports on research-to-practice, area studies and regional developments, and the diversification of
comparative and international education. A special introductory chapter builds on the assumption that scholarship and professional practice in comparative and international education often supports and encourages inclusiveness, interdisciplinarity, and contextualization in research and in the field.
However, the introductory chapter interrogates the assumption that comparative and international education scholars and professionals promote these same concepts of gender equality, empowerment, and inclusiveness in the field itself.
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.
This volume brings together leading scholars to explore how marketing can push boundaries to fix some of the most important problems which face society today. Topics covered include; politics, retirement, modelling social marketing data (for alcohol consumption and illegal drug use), feeding the
world, data privacy (informing readers as to the varieties of protective options), and environmental sustainability.
Each chapter provides thought provoking discussions which will be relevant to researchers, professionals and students.
The world is moving towards universal connectivity at a dizzying rate; underpinning this complex system of incessant transaction, connection and digital experience is an infrastructure that generates a trail of data. This trail not only tells us about human behaviour, but provides vital insights
into market dynamics, consumer behaviour, as well as the relationships we value and the culture we live in. Creativity and Data Marketing helps marketers access this data, find meaning in it and leverage it creatively to gain a competitive advantage. Creativity and Data Marketing addresses the need
to analyse data creatively, and in particular how balancing tangible insights with creative market influence can maximise business innovation and results. The book clarifies where businesses can improve existing infrastructure, processes and activities, as well as finding new addressable markets
ready to validate or rethink market demand. By identifying how and why a consumer interacts with touch points beyond paid media, for example forums, blog content, native advertising and word-of-mouth, Becky Wang presents a creativity and data blueprint on how businesses can make lucrative steps
forward to innovate their products, services and communication strategies, laying the groundwork for long-term results. Online resources include bonus content covering analytics methods, evolving research, data platforms and more, and a creative brief template.
Enakshi Sengupta, Patrick Blessinger, Milton D. Cox
Modern academic libraries must respond not only to pedagogical changes, but to technological changes. Accommodating advances in technology into library space, design, and management is a critical challenge. How can modern libraries successfully integrate traditional learnings forms with digital
This book presents case studies and empirical evidence which focus on the current landscape and future potential posed by the changing face of libraries. Readers are invited to learn how the re-modelling and new architectural design of existing libraries can revitalise the library space and
inculcate digital literacy development within their walls.
The authors offer an engaging account of how libraries’ meet users’ needs and utilize stakeholder inputs to design truly innovative library spaces.
Ethics and Integrity in Visual Research Methods aims to unpack the multiple considerations for ethics and integrity that accompany research methods involving visual data generation and analysis. This volume focuses on the media of photography and film. Contributing authors cover a variety of topics,
including: consent and dignity when working with vulnerable and marginalized populations; the limitations of participatory methods within a context of inequity and postcolonialism; the challenges of anonymising visual data; and the risks of sharing visual data online. The authors share their
experiences of working with visual methods across a range of contexts, making recommendations for best practice. This volume is intended to be practical, and the key messages aim to be concrete and applicable for anyone embarking on visual methods research.
Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an overwhelming deluge of data. It can offer marketers more than simple tactical predictive analytics, but organizations need a bigger picture, one that generates some real
insight into human behaviour, to drive consumer strategy rather than just better targeting techniques. Humanizing Big Data guides marketing managers, brand managers, strategists and senior executives on how to use big data strategically to redefine customer relationships for better customer
engagement and an improved bottom line. Humanizing Big Data provides a detailed understanding of the way to approach and think about the challenges and opportunities of big data, enabling any brand to realize the value of their current and future data assets. First it explores the 'nuts and bolts'
of data analytics and the way in which the current big data agenda is in danger of losing credibility by paying insufficient attention to what are often fundamental tenets in any form of analysis. Next it sets out a manifesto for a smart data approach, drawing on an intelligent and big picture view
of data analytics that addresses the strategic business challenges that businesses face. Finally it explores the way in which datafication is changing the nature of the relationship between brands and consumers and why this calls for new forms of analytics to support rapidly emerging new business
models. After reading this book, any brand should be in a position to make a step change in the value they derive from their data assets.
Proliferating literature claims that academia is in a critical condition, generating armies of anxious, neurotic and time-hungry individuals which are governed by the speed imperatives integral to a modernist and capitalist rationality. This book puts the temporal ordering of academic life under the
microscope, and showcases the means of yielding a better understanding of how time and temporality act both as instruments of power and vulnerability within the academic space.
This book brings together more than three dozen scholars who collectively craft a much-needed nuanced sociologically-driven perspective of temporalities in academia. Delving into contemporary processes which are quintessentially temporal in their character, such as the increasing precariousness of
jobs among junior scholars, the prevalence of grant funding, the role of evaluation systems, and the political economy of higher education, the authors offer a forensic analysis of the complex nature of academic temporalities as experienced, understood, controlled, managed and contested in various
academic and research contexts.
Shaoming Zou, Bodo B. Schlegelmilch, Barbara Stottinger
Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of
international marketers, entrepreneurial orientation, rise of emerging markets MNCs, cultural and institutional distances, organizational learning and knowledge transfer in MNCs, and international marketing strategies in fast changing environments. Collectively, the papers in Volume 26 shed
significant light on many emerging issues and form a solid foundation for future research.