We live in evolving societies that undergo profound and rapid transformations, and trust and reputation are at risk in a dynamic, disruptive, and uncertain world. How issues are approached in public relations and communication management will determine the future of the field and practice. In this
complex scenario, going back to the basic elements of public relations – people and relationships – when managing communications is more important than ever before. (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable rethinks what it means
to put the person at the center of the organization’s decisions.
The chapters explore different aspects of how public relations and communication management address the challenges of change in unpredictable times, while considering the human element and the people behind communication. The research was selected from a large number of peer-reviewed contributions
to the 2021 Annual Congress of the European Public Relations Education and Research Association (EUPRERA), hosted by Universidad de Navarra in Spain.
Advances in Public Relations and Communication Management (APCRM) is a publication of the European Public Relations Education and Research Association (EUPRERA). Each volume includes contributions from EUPRERA’s annual congress and follow the theme of each event.
The advertising universe is changing rapidly. New communication technologies such as live streaming, gaming, social media and social networking sites, online brand communities and blogs have given advertisers new platforms to communicate and promote their messages. Two remarkable phenomena are
apparent: interactivity in online communication; and integration of editorial and commercial content - or the combination of both of these. Academic research is increasingly focusing upon these new techniques and formats, how they work, and how consumers are affected by or respond to them. This book
makes an important contribution to the field of advertising in bringing together state-of-the-art insights into new advertising formats and how they work. Split into three sections: "The Changing Advertising Universe", "Advertising in a Digital Connected World" and "Hidden but Paid for: Branded
Content" the book provides conceptual overviews, discusses recent academic literature, reports new research work, and develops viewpoints on the key issues. Together, it provides a valuable overview of insights into modern advertising practice for advertising academics and practitioners alike.
Chance W. Lewis, James L. Moore III, Chance W. Lewis, James L. Moore III
£126.24
Book + eBook
African American Males in PreK-12 Schools: Informing Research, Practice, and Policy presents a comprehensive viewpoint on preK-12 schooling for African American males. Including theoretical, conceptual, and research based chapters, this edited volume offers readers compelling evidence of the
education challenges and successes for this student population. Each chapter provides a richer perspective of the experiences of African American males throughout their elementary and secondary education. Additionally, each chapter includes strong implications for education research, practice, and
policy, as well as concrete recommendations to important stakeholders, such as educators, school counselors, parents, etc. Collectively, the contributors communicate throughout the edited volume that educational change is needed and that educational success is attainable for African American males.
It is intended that the edited volume will help inform education research, practice, and policy as they relate to African American males. Equally important, it is envisioned that the readers will develop a greater interest in the education of African American males.
Since 2013, the Annual Review of Comparative and International Education has covered the significant developments in the field of comparative and international education. The Annual Review of Comparative and International Education 2019 begins with a collection of reflection essays about comparative
education trends and directions written by both professional and scholarly leaders in the field. Topics covered in the 2019 volume include major theoretical and methodological developments, reports on research-to-practice, area studies and regional developments, and the diversification of
comparative and international education. A special introductory chapter builds on the assumption that scholarship and professional practice in comparative and international education often supports and encourages inclusiveness, interdisciplinarity, and contextualization in research and in the field.
However, the introductory chapter interrogates the assumption that comparative and international education scholars and professionals promote these same concepts of gender equality, empowerment, and inclusiveness in the field itself.
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.
Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer
needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots.
Each chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students.
Art schools in our universities play a big role in many ways and not only within the institutions they are situated in. When considering that the act of engaging in arts and culture has a demonstrable but indirect effect on innovation, welfare, social cohesion, entrepreneurship, local identity and
the knowledge economy, our universities can and do use arts to make themselves more permeable and to provide co-created spaces of learning.
This book is a timely exploration of where creative practices and arts live in our higher education communities? How do creatives shape this creative education ecosystem? How does art provide an interface between what is within and outside of our knowledge institutions? And why should all of this
matter for our communities, for the economy and for our society, specifically in a post pandemic recovery.
Carola Boehm explores the delightful ways that art finds itself in every corner of academia, exploring questions of where art lives in the university sector and how it interacts with the outside, interfacing with the communities beyond its boundaries, and how it got where it is today. And with all
that comes the advocacy of providing a strong justification that we need creative provisions in our universities, as there are few more powerful tools left to our disposal that can glue together and heal our divided society and our fragmented humanity.
Break the Wall: Why and How to Democratize Digital in your Business examines problems facing business units and top management adapting to digital transformation and offers solutions. Each department within a business has important, but distinct responsibilities, and very different speeds of digital
transformation. Parts of an organisation that touch the outside world will often be first to sense a need. Their adaptive changes can then cascade up, and as this is implemented more widely the organization builds value and resilience.
The structure of this book is built upon real-world issues the authors encountered in their research and consultancy, with each chapter offering a specific solution. The new framework presented here was inspired by dozens of interviews with digital transformation experts and by an ecological model
that aims to understand resilience in the biological world by looking at continuous and nesting adaptation cycles of ecosystems. This book forms part of the American Marketing Association (AMA) series
The recognition that climate change is now a climate emergency has been endorsed by a wide range of scientists and the United Nations. Natural scientists focus on the aggregate impacts of human activity resulting from burning fossil fuels and producing food, and hence speak of anthropogenic climate
change. Climate Emergency analyses the socio-economic and political forces driving the climate emergency, developing the complementary concept of 'sociogenic climate change' to show how societies both create the crisis and are challenged by it in different ways. Harvey demonstrates how societies
inhabit different resource environments, whether for fossil fuel reserves, or for land, sun, and water, differences which condition their histories and cultures.
In introducing the sociogenic approach to climate change, Harvey re-examines history through the lens of climate change, re-writing the climate impact of the British industrial revolution; US settler colonialism; slavery and Native American genocides; the electrification of societies and
infrastructures for fossil-fuelled transportation; and changes in our eating habits. In the big historical picture, different societies and political economies have both created an unequal world and so continue to make an unequal contribution to climate change. This can only be understood by showing
how societies have come to distinctively exploit planetary resources in different ways. Societies create the crisis and have to be politically involved in addressing the crisis.
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.
This volume brings together leading scholars to explore how marketing can push boundaries to fix some of the most important problems which face society today. Topics covered include; politics, retirement, modelling social marketing data (for alcohol consumption and illegal drug use), feeding the
world, data privacy (informing readers as to the varieties of protective options), and environmental sustainability.
Each chapter provides thought provoking discussions which will be relevant to researchers, professionals and students.
Research impact is increasingly expected within academia, but does the pressure to ‘do impact’ risk an unhealthy focus on what can be counted rather than what counts? Creating Meaningful Impact: The Essential Guide to Developing an Impact-Literate Mindset looks at impact from inside the
research sector, celebrating the opportunity to make a difference whilst recognising the challenges this brings.
Taking you from basic concepts through to principles of practice, impact expert Julie Bayley demystifies impact and guides you on the path to understanding the why, what, who and how of research-led change. What do unicorns tell us about what matters? Or strip clubs tell us about failure? And what
can Murder She Wrote teach us about assembling evidence?
Whether you’re a researcher, research lead or research manager, Creating Meaningful Impact will help you realign your impact sat-nav and develop an authentic, critical and healthy approach within the wider pressures of academia.