Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a
marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are also summary pages at the end of each chapter
containing questions and suggested activities, helping you to revise the basics and increase your confidence.With many of the issues discussed being at the cutting edge of marketing research and practice, Develop Your Marketing Skills is a must for anybody wishing to enter the marketing profession,
develop their current knowledge further or run their own business.
Develop Your Presentation Skills offers step-by-step advice to prepare effectively and nail that presentation. Going beyond just handling nerves and presenting slides, this quick and easy guide provides a practical toolkit for developing a winning presentation and improving your confidence along the
way. From unpicking the original brief and understanding just what the audience wants, to facing your performance demons and constructing compelling content, you will keep your audience rapt with attention.Complete with anecdotes and expert input to help you avoid disaster, Develop Your Presentation
Skills also includes content to help you to deliver a presentation 'stripped bare' and to use new media to engage with your audience. Fully updated for 2019, this 4th edition now features even more practical exercises, useful templates, and top tips to help you find your voice and use it with style;
to inform, to persuade, to impress.The Creating Success series of books...Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and
empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
Meetings are important business and social activities. However, research suggests that meetings engulf as much as 60 per cent of the time we spend at work. Despite their necessity and the costs involved, many meetings are organized by individuals who have other full-time responsibilities and lack
the formal training and experience to ensure their successful planning and execution. How to Manage Meetings provides much-needed guidance on how to get meetings right. Readers should be able to reap the rewards from appropriate preparation, maximizing participation, understanding group dynamics,
effective chairing, and how to follow up effectively after a meeting has taken place. This fully revised second edition includes new content on electronic and virtual meetings, a new chapter on improving a group's thinking and additional guidance on how best to prepare for a meeting from the
perspective of three key roles: Chair, Administrator and Participant.
How to Negotiate Effectively provides tips, tools and techniques for getting it right. It explores and advises on every aspect of the negotiation process, including: tactics and counter-measures, handling deadlock, making concessions, enhancing your authority and getting the best deal.This new
edition also contains material on identifying true decision makers, and how to spot buying signals in negotiations.An essential step-by-step guide, How to Negotiate Effectively will help anyone achieve a balanced 'win-win' outcome every time.
How to Organize Yourself will help you to dramatically improve the way you work. With great tips on how to determine your goals, prioritize your tasks and manage your time, it also includes practical advice on how to: focus on the things that produce results; overcome distractions; build positive
work habits; avoid information overload and make effective use of technology.Updated for 2019, this 6th edition now features even more practical exercises, useful templates, and top tips to help you get organized, as well as content on how to deal with the ubiquitous presence of smartphones and
adapt to the ever increasing scope for interruption and procrastination in our 24/7 lives. How to Organize Yourself will enable you to take control of your workload, reduce stress and fatigue, and free up time for the things that really matter.The Creating Success series of books...Unlock vital
skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart
advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General CategoryThe professional landscape is transforming, and the only way to maintain competitive advantage is to maximize the unique skills of your workforce. In Humanity Works, bestselling author, global workplace consultant and
futurist Alexandra Levit provides a guide to making the most of the human traits of creativity, judgement, problem solving and interpersonal sensitivity. Revealing what the 'robot takeover' will really look like, how talent and machines can work side by side and how you can make organizational
structures more agile and innovation focused, this book will prepare you to lead organizations of the future.Humanity Works doesn't just explain the fascinating trends of the future of work; it condenses cutting-edge academic and business thinking to show what you can do about the future right now.
Original, real-life case studies including Nestle, The Washington Post, Deloitte, and Pepsi combined with exercises and workplace tools will equip you for staying innovative and successful in the wake of major workplace disruption. Everything hinges on capturing the human edge in your organization.
Dr Javier Marcos, Mark Davies, Dr Rodrigo Guesalaga, Dr Sue Holt
Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop
strategic customer management programmes, enabling them to overcome the obstacles that organizations often face when rolling out their strategies. Bringing together the experiences of leading experts within this field, Implementing Key Account Management draws on two decades of research and best
practice from Cranfield University School of Management, one of the foremost centres for researcher and thought leadership in KAM. Between them, the authors have designed and delivered programmes globally for clients such as Rolls-Royce, Unilever, Vodafone, The Economist and many more. Rigorously
researched, well-grounded and practical, this book is - quite simply - the definitive, go-to resource for implementing key account management programmes.
This book is written for the person who finds themselves handed a major corporate project and is wondering how to see it through successfully without ending up on the candidacy list for the sack.Written from a real-world perspective, this book provides you with a template for success based on
project management techniques from the school of corporate hard knocks. Author Richard Jones shows you how to avoid project killers, such as inheriting an incompetent, scared, or doomed team. He also gives practical advice on getting to the truth of a project, getting the right initial plan,
developing a genuinely workable plan, and reveals how to manage people so the project stays on track.If you are tasked suddenly with managing a project in-house, the likelihood is that you will find that you are dumped in an impossible situation. This book shows you how to control the situation and
come out on top.
Plenty of managers know how to interview but few can interview well. Successful Interviewing and Recruitment teaches you how to structure the interview, spot exceptional candidates and hire only the best who will add value to your business. Guiding you towards questions to ask as well as questions
not to ask, you will learn how to challenge candidates while treating them fairly, so that the best candidates will want to work for you.Based on proven techniques, this book tells you how to put a candidate at ease, helps you to construct competency-based questions, shows you how to identify liars
and helps you to design practical tests to measure candidates abilities. Packed with practical information for anyone from the owner of a small company to managing director of an international business, it is an indispensible guide that will help you to choose the right person for the job.
The steady career path is a thing of the past: disruption is here to stay. You need to be able to keep learning, growing and reinventing yourself to stay valuable in the midst of this change. Those who succeed in this new world will be the ones who have skills that are always in demand and cannot be
replaced. Creativity, charisma, confidence, constant learning, storytelling, adaptability and tribe building are the keys to having a thriving professional life and turning ideas into reality. Superconductors is your treasure trove of exclusive interviews and hands-on self-development exercises to
inspire you and push you into action. Derek Loudermilk brings together some of the best minds to coach you on every skill, including entrepreneurs, podcasters, venture capitalist experts, human behaviour hackers, journalists and digital storytellers. Michael Margolis, Vanessa Van Edwards, Derek
Muller, Jason Zook, Linda Rottenburg are just some of the people giving you original insights and advice to help you form your own path. If you're ambitious and you want to carve your place in this chaotic, but exciting, new world of work then you need to be a superconductor: you need to have the
creative energy, the ability to build great networks and the charisma to make big things happen. Whether you want to live as a digital nomad, an entrepreneur or be a formidable force in your chosen industry, Superconductors gives you the unique insight and hands-on tools to be the best you can be.