Small Businesses And Self-employment books

***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE***Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an impact with your business. Packed with practical exercises, examples and industry hacks and supported by an extensive interactive playbook online, this is the essential guide for business owners on a budget. Build a brand that stands out and that connects with the people you want to reach. Lucy Werner is founder of The Wern, a PR and branding consultancy, She is also author of the bestselling Hype Yourself and a publicity expert who is a speaker, lecturer and course creator.Hadrien Châtelet is the creative director of The Wern and leads the design arm of the business. He is also cofounder of Lucy’s two children and they work together in their garden in east London.Together they have over 30 years’ industry experience and have taught thousands of entrepreneurs how to stand out and find success.

***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE***You want to be your own boss, but how do you make the right decision and make it happen?The world of work is unrecognizable from when you started your career. It’s full of uncertainty, but it’s also full of opportunities.Never has it been easier to start a business and make an impact in the world.Taking inspiration from project management techniques, Rob Kerr shows you how to test your ideas, get clarity, and launch a successful independent career. You’ll discover:THE S.O.R.T.E.D. FRAMEWORK – to get your mindset right.THE I.N.P.U.T.S. FRAMEWORK – to critically analyse your business proposal.THE 6-STEP F.U.T.U.R.E. METHOD – to develop and deliver your plan.Rob Kerr had a number of false starts in his own career before finding his path. A project manager for over a decade, he set up his first business in 2014 and has since found satisfaction and balance. Now he shares his approach with aspiring entrepreneurs, contractors, and freelancers, supporting them through these critical decisions and showing them how to flourish on their own unique journey.

Could your ‘small’ business be a Blue Whale just waiting to break the water?Whether you’re in your third week or third decade of business, no matter what your current turnover is or what life stage you’re at, it’s never too late to re-evaluate your goals and your ambitions. But if you’re ready to grow your business after several years of trading, you might find that most of the advice and support out there is aimed at new start-ups.Phil Teasdale took the decision to transform his own company 20 years ago, and since then he’s been helping other established businesses grow and transform with the help of his innovative, practical Blue Whale Plan.Swimming with Blue Whales will change both you and your business – this is your invitation to become part of the pod.A successful small business owner himself, Phil Teasdale has spent the last 20 years working with over 6,000 small businesses in the UK, US and Australia, identifying and developing growth opportunities.Recognising that most small businesses and small business owners do not fit the traditional myth of the high-growth start-up ‘unicorn’, he is much more interested in working with ‘blue whales’: businesses with a longer gestation, who choose a different, more sustainable route to growth.

The gig economy can be viewed as the fuel that lit the fire of change in economies throughout the world. Flexible work grew out of a cultural shift in how we defined how we wished to work. The gig economy also grew out of a need, a need to earn more to keep pace with the inflation that nullified expected gains in purchasing power as wages increased. We no longer define work as related to the brick and mortar buildings that housed the traditional 9 to 5 job. Perhaps, the office-centric era is over as many companies have now made decisions relative to how and when their employees can work. Work from home is no longer a wish; it is a reality, and the gig economy has been the fuel that has helped companies realize new and better ways to engage labor and serve consumers. The future has arrived! The marketplace is favorable to new ways to purchase products and services. Gig opportunities will continue to grow as a meaningful way to earn income. The ultimate gig is ultimately the one that best matches the gig seeker's definition of what matters most. Our ultimate motivation for taking on the work of this book, this research project, is rooted in a belief that the gig economy is helping to define a new reality; flexibility and freedom in how work is done can be achieved. We believe in the free enterprise system. When we focus on contribution, we best explore the possibilities that improve the quality of any product or service and the quality of all the lives we touch.