Are you considering a career in social media? Are you an entrepreneur or freelancer looking to boost your online content marketing? Maybe you're looking for your next career pivot, or you're simply seeking skills to give your CV that competitive edge?
Wherever you are in your career, Confident Digital Content can help. Covering the essentials of online content, this book takes you through everything you need to know - from how to write effectively for online platforms, through to video, audio, graphic design and photography.
Featuring inspiring case studies from individuals at companies including CNN International, Mumsnet, Bunster's Hot Sauce and HuffPost UK, this practical beginner's guide includes guidance on content marketing strategy, metrics and community management.
This updated second edition features advice on the latest trends, including fake news, the importance of stories and social listening analysis.
Though trends, fads and hashtags change, the principles of great online content remain the same - let Confident Digital Content give you the grounding you need to ace your social channels and supercharge your career.
About the Confident series...
From coding and web design to data, digital content and cyber security, the Confident books are the perfect beginner's resource for enhancing your professional life, whatever your career path.
Confident Digital Content gives you the opportunity to become digitally multi-skilled and learn the fundamentals of the most important types of digital creativity.
Whatever your career path, being able to produce exciting and creative content online, whether through video, design, digital journalism or social media, can supercharge your professional career and empower your entrepreneurial pursuits.
Confident Digital Content teaches you valuable hard skills, including how to create and upload great video content, graphic design, photography for social media, community management, digital strategy and metrics, and helps you learn them through practical exercises in every chapter. It also
provides insightful guidance on how to boost your career and employability by honing your leadership, creativity and entrepreneurial skills in the world of digital.
Case studies from inspiring individuals at organizations including CNN International, Mumsnet, Bunster's Hot Sauce, HuffPost UK, and Crocstar Media show you real world examples of excellent digital content in practice.
This book is your ultimate guide to achieving the technical proficiency and confidence to start an inspiring digital career path, whether your ambition is to rise to the top of your chosen industry, be a successful freelancer or become an entrepreneur.
How does Instagram shape how we relate to each other online? Are users concerned about privacy when documenting their lives in fine detail? How does Instagram work as a marketing machine? Drawing on three years’ research with Instagram users, Elisa Serafinelli explores how Instagram is
changing people’s visual experiences.
Instagram is now by far the most popular online photo sharing platform, fuelled by the growth of smart mobile devices, and the management of an online persona is now part of millions of people’s everyday reality. This has not gone unnoticed among commercial actors, with the savviest of these
exploiting the social dynamics of sharing that underlie the very logic of Instagram.
This book addresses the issue of how mobile media and visual communication permeate people’s daily routines, how marketing influences practice, whether privacy and surveillance concerns are a reality, and how the platform shapes social relationships and identity formation. In its conclusion,
the book advances the innovative concept of new mobile visualities to describe the social communication of photography and its huge expansion. Digital Life on Instagram is an online ethnography fit for the modern age of social media.
FINALIST: Business Book Awards 2019 - Leadership CategoryBusiness leaders' audiences - their customers, competitors and employees alike - live and breathe social media. In our hyperconnected culture, social media is the glue that allows us to stay connected to communities, products and brands. If
your customers are on social media, along with your competition, then shouldn't you be there too? Get Social untangles the social media folklore and gets to the point of how business leaders and aspiring leaders can personally use social media to get real business results. Leaders who use social
media platforms right have been shown to be more connected to their customers and employees, they gather major market research advantage by being part of the social conversation and they embody their brand message thus connecting with people on an authentic level.Get Social guides you through what
you need to know about social media, and how it connects to your wider business strategy and the bottom line. Michelle Carvill helps you to identify how you can find your voice through all the different platforms and consistently be the leader you want to be. Along with a social CEO health check,
Get Social offers invaluable templates, content plans and profiles of successful social media savvy CEOs. This book will give you all the tools you need to successfully launch yourself in the social conversation and see immediate results for your career and business.
Hype Yourself is an invaluable toolkit for getting you and
your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice,
from the building blocks of your PR strategy to the execution of creative
campaigns, it includes expert tips from journalists and industry specialists
and is supported by a stack of online resources.
Lucy Werner has over fifteen
years of publicity experience, including running her own specialist consultancy
focused on startups and entrepreneurs. In this book she shares the secrets, strategies, trouble-shooting and
techniques that she uses with her clients and for her own self-promotion.
The face of internet celebrity is rapidly diversifying and evolving. Online and mainstream celebrity culture are now weaving together, such that breakout stars from one-hit viral videos are able to turn their transient fame into a full-time career.
This book presents a framework for thinking about the different forms of internet celebrity that have emerged over the last decade, taking examples from the Global North and South, to consolidate key ideas about cultures of online fame. It discusses the overall landscape, developments and trends in
the internet celebrity economy, and cross-cultural lessons.
This absorbing anthology uses in-depth interdisciplinary case studies from across the globe to examine the practice and concept of microcelebrity.
Expanding on the existing theoretical framing of the online celebrity experience, the editors re-theorize microcelebrity to accommodate developments in global internet governance, the evolution of platform politics, the emergence of hybrid forms of celebrity, and the collapsing networks between old
and new media. Chapters analyse experiences across Asia, Europe, Latin America and Australia, and consider microcelebrities at all stages of their careers, from everyday users and beginners to veteran influencers.
Arguing for new perspectives and theories of microcelebrity that take into account colonial geographies, cross-media networks between influencers and legacy media, and gendered aggression and political discourses in a social media-saturated age, this volume will be of huge value to students and
scholars of microcelebrity, social media, digital labour, creative industries and internet culture.
Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they?The use of social
media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice.
Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.
This book brings a rich and nuanced analysis of selfie culture. It shows how selfies gain their meanings, illustrates different selfie practices, explores how selfies make us feel and why they have the power to make us feel anything, and unpacks how selfie practices and selfie related norms have
changed or might change in the future.
As humans, we have a long history of being drawn to images, of communicating visually, and being enchanted with (our own) faces. Every day we share hundreds of millions of photos on Facebook, Instagram and Snapchat. Selfies are continually and passionately talked about. People take vast amounts of
selfies, and generate more attention than most other social media content. But selfies are persistently attacked as being unworthy of all of this attention: they lack artistic merit; indicate a pathological fascination with one’s self; or attribute to dangerously stupid behaviour.
This book explores the social, cultural and technological context surrounding selfies and their subsequent meaning.
Sex on and with social media is
often construed as deviant, risky, or something only teenagers do because they
don’t know better. Yet, academic scholarship has shown that sex on/with social
media can allow people to create and playfully experiment with their identities;
build meaningful relationships; accept themselves or build communities.
This book brings the multiplicity
and richness of sexual practices on, with, and around social media to a
curious, intelligent lay reader, and highlights the discrepancy between the
media headlines (people fearing it) and what popular Google searches show
(people wanting it).
The authors describe how social
media has changed and shaped sex; address the common misconceptions about
socially mediated sex; explain the spaces where social media sex happens, and
the practices that count as social media sex.
Chapters examine the main
misconceptions and anxieties pertaining to socially mediated sex; explore how
sexual social media practices are part of our identity; look at it as a
communal/ group phenomenon; and analyse social media platforms as the
intermediaries and infrastructures shaping and constraining sex.
It offers an academically informed, critical but accessible
discussion on sex and sexuality on and with social media.