Confident Digital Content gives you the opportunity to become digitally multi-skilled and learn the fundamentals of the most important types of digital creativity.
Whatever your career path, being able to produce exciting and creative content online, whether through video, design, digital journalism or social media, can supercharge your professional career and empower your entrepreneurial pursuits.
Confident Digital Content teaches you valuable hard skills, including how to create and upload great video content, graphic design, photography for social media, community management, digital strategy and metrics, and helps you learn them through practical exercises in every chapter. It also
provides insightful guidance on how to boost your career and employability by honing your leadership, creativity and entrepreneurial skills in the world of digital.
Case studies from inspiring individuals at organizations including CNN International, Mumsnet, Bunster's Hot Sauce, HuffPost UK, and Crocstar Media show you real world examples of excellent digital content in practice.
This book is your ultimate guide to achieving the technical proficiency and confidence to start an inspiring digital career path, whether your ambition is to rise to the top of your chosen industry, be a successful freelancer or become an entrepreneur.
Make the most out of Adobe InDesign using this practical guide, filled with design examples and useful techniques
Step-by-step guide, in full color, from planning the design project to generating the desired output for web and print
Create engaging design solutions for print media such as posters, magazines, books, and brochures
Discover InDesign tips and tricks to increase productivity and simplify the design process
InDesign is not just a tool, but a rich application that will inspire you to transfer your ideas into digital designs. This guide will help you understand the design process and get to grips with application tools and design concepts.
This InDesign book starts by taking you through the design process, helping you to think like a designer, and introducing you to the significant features of the InDesign workspace. You'll learn about core Adobe InDesign elements such as pages, guides, and document navigation. You'll then advance to
creating, resizing, rearranging, and deleting various design aspects. The book will guide you through setting up Master pages, applying them to pages, adding content, and overriding Master pages content in document pages for a more flexible design process. Finally, you'll explore options for working
with text, such as text flow, text frame options, spell checks, and tables.
By the end of the book, you'll be up to speed with using InDesign to build design projects for different mediums and publishing effective designs with expert tips and tricks.
What you will learn
Discover Adobe InDesign's core functions and tools to enhance your designs for pages, books, and magazines
Use InDesign features such as Layers and Groups to organize content
Build a complete design project by applying different InDesign techniques
Store design elements using the InDesign library and the Adobe Creative Cloud library
Create and edit documents using the Master Page feature in InDesign
Explore various options for working with images, shapes, text, tables, and colors to enhance your designs
Who this book is for
This InDesign 2020 book is for professionals, non-designers, and anyone who wants to use the InDesign software for creating designs for books, magazines, and pamphlets. Intermediate-level InDesign users who want to enhance their InDesign skills will also find this book useful. The book does not
assume any prior knowledge of design tools or techniques.
Harness the power of video and create effective video marketing campaigns that will raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets, with this invaluable guide to creating engaging content. Written by the experienced and award-winning video marketer,
Jon Mowat. Video is the single most effective tool that marketers can use to cut through the noise and deliver measurable results. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to
harness the power of video, with an in-depth look at the world's most powerful medium and how it can radically magnify a brand's voice by creating a level of emotional engagement that can't be achieved any other way. Exploring both theory (why are humans so affected by video on mobile devices?) and
practice (what's the key to making videos that deliver results?), this book looks at how multiple videos can form wider campaigns, while exploring content hubs, activation strategies and testing. Filled with invaluable advice, tips and strategies for incorporating video into a wider content
marketing plan, plus insights from prominent industry practitioners and case studies from around the world, across sectors and industries, this book offers readers the magic formula for using video campaigns successfully.