Video & Animation books

Make the most out of Adobe InDesign using this practical guide, filled with design examples and useful techniques Key Features Step-by-step guide, in full color, from planning the design project to generating the desired output for web and print Create engaging design solutions for print media such as posters, magazines, books, and brochures Discover InDesign tips and tricks to increase productivity and simplify the design process Book Description InDesign is not just a tool, but a rich application that will inspire you to transfer your ideas into digital designs. This guide will help you understand the design process and get to grips with application tools and design concepts. This InDesign book starts by taking you through the design process, helping you to think like a designer, and introducing you to the significant features of the InDesign workspace. You'll learn about core Adobe InDesign elements such as pages, guides, and document navigation. You'll then advance to creating, resizing, rearranging, and deleting various design aspects. The book will guide you through setting up Master pages, applying them to pages, adding content, and overriding Master pages content in document pages for a more flexible design process. Finally, you'll explore options for working with text, such as text flow, text frame options, spell checks, and tables. By the end of the book, you'll be up to speed with using InDesign to build design projects for different mediums and publishing effective designs with expert tips and tricks. What you will learn Discover Adobe InDesign's core functions and tools to enhance your designs for pages, books, and magazines Use InDesign features such as Layers and Groups to organize content Build a complete design project by applying different InDesign techniques Store design elements using the InDesign library and the Adobe Creative Cloud library Create and edit documents using the Master Page feature in InDesign Explore various options for working with images, shapes, text, tables, and colors to enhance your designs Who this book is for This InDesign 2020 book is for professionals, non-designers, and anyone who wants to use the InDesign software for creating designs for books, magazines, and pamphlets. Intermediate-level InDesign users who want to enhance their InDesign skills will also find this book useful. The book does not assume any prior knowledge of design tools or techniques.

Harness the power of video and create effective video marketing campaigns that will raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets, with this invaluable guide to creating engaging content. Written by the experienced and award-winning video marketer, Jon Mowat. Video is the single most effective tool that marketers can use to cut through the noise and deliver measurable results. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video, with an in-depth look at the world's most powerful medium and how it can radically magnify a brand's voice by creating a level of emotional engagement that can't be achieved any other way. Exploring both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?), this book looks at how multiple videos can form wider campaigns, while exploring content hubs, activation strategies and testing. Filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan, plus insights from prominent industry practitioners and case studies from around the world, across sectors and industries, this book offers readers the magic formula for using video campaigns successfully.