Summary
The ebook edition of this title is Open Access and is freely available to read online.
This book combines economic studies of innovation
systems with studies of mediatisation, media convergence, trans- and
cross-media and with other approaches within media and culture studies. It
elaborates on a new concept, cross-innovation, referring to co-innovation and
convergence processes taking place between different sectors of digital service
economies. The proposition is that digitisation and mediatisation processes are
conditioning new inter-sector dialogues and the emergence of new
cross-innovation systems at the borderlines of formerly distinct
industries.
The case study industries presented are, on the one hand, audiovisual
media (film, television, videogames, etc.) and health care, education or
tourism, on the other hand. The book builds on 2 years of empirical work across
Nordic and Baltic countries, putting a special emphasis on the opportunities
and challenges for small countries as they build the cross-innovation systems
in the era of media globalisation and platformisation of services. The
empirical research of 144 interviews with stakeholders (policy makers,
entrepreneurs, managers, professionals) from all four sectors and of secondary data
and documentary analysis. The findings tell of complex stories how global
platformisation of tourism undermines the emergence of related cross-innovation
systems in small countries; how fragmentation of local education and health
care markets does not enable the scalability of innovations, but protects local
innovation systems for being overtaken by global platform giants. The book has
stories of successful facilitation of cross-innovation as well as failures to
do so.
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