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Book cover for New Perspectives in Luxury Branding, a book by Emerald Group Publishing Limited

New Perspectives in Luxury Branding

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Summary



New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain:- The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brands