an icon showing a delivery van Shulph delivers to United Kingdom.
Book cover for PR for Humans, a book by Mike Sergeant Book cover for PR for Humans, a book by Mike Sergeant

PR for Humans

How business leaders tell powerful stories
2019 ᛫


Powered by RoundRead®
This book leverages Shulph’s RoundRead system - buy the book once and read it on both physical book and on up to 5 of your personal devices. With RoundRead, you’re 4 times more likely to read this book cover-to-cover and up to 3 times faster.
Book £ 19.99
Book + eBook £ 24.99
eBook Only £ 15.24
Add to Read List


Instant access to ebook. Print book delivers in 5 - 20 working days.

Summary


*SHORT-LISTED FOR THE BUSINESS BOOK AWARDS 2020!*

“There is no strategy without a story. There is no story without the main character. The main character is you.”

PR for Humans is for pure-of-heart storytellers who want to cut through the noise and the nonsense. It brings together the essential and timeless principles of effective leadership communication.

Belief. Clarity. Opinion. Energy. Context. Time. Humility. Imagery.

Why are these things so important? Why do most people in PR and ‘communications’ not even talk about them? Why is PR for Humans even more important in the age of A.I.?
 
In this fresh and energetic guide, former BBC correspondent Mike Sergeant draws on twenty years of frontline experience to reveal the secrets that every CEO, partner, board member, PR director and business leader needs to know.

The principles and techniques he sets out in this book will help you deliver more powerful speeches, presentations, media interviews, videos, podcasts and blogs.

They are the rocket fuel for your business and your career.