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Book cover for The Challenge of BRIC Multinationals, a book by Rob van Tulder, Alain Verbeke, Jorge Carneiro, Maria Alejandra GonzalezPerez Book cover for The Challenge of BRIC Multinationals, a book by Rob van Tulder, Alain Verbeke, Jorge Carneiro, Maria Alejandra GonzalezPerez

The Challenge of BRIC Multinationals

2016 ᛫


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Summary


This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies: 

1. The theoretical challenge: do we need different or more specific theories of EMNEs to assess the phenomenon of BRIC multinationals? 

2. The empirical challenge: what marks the changing position of BRIC countries in the world economy? 

3. The managerial challenge: with the coming of age of a new breed of multinationals, what distinguishes BRIC multinationals from other (emerging market) multinationals? 

4. The policy making challenge: what impact have MNEs from BRIC countries had on their domestic economy?