an icon showing a delivery van Shulph delivers to United Kingdom.
Book cover for The Organic Growth Playbook, a book by Bernard  Jaworski, Bob  Lurie Book cover for The Organic Growth Playbook, a book by Bernard  Jaworski, Bob  Lurie

The Organic Growth Playbook

Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time
2020 ᛫


Powered by RoundRead®
This book leverages Shulph’s RoundRead system - buy the book once and read it on both physical book and on up to 5 of your personal devices. With RoundRead, you’re 4 times more likely to read this book cover-to-cover and up to 3 times faster.
Book £ 15.99
Book + eBook £ 19.99
eBook Only £ 12.19
Add to Read List


Instant access to ebook. Print book delivers in 5 - 10 working days.

Summary


Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights.


First, they demonstrate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy.


Second, they show how changing those high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for accelerating – or even doubling – growth. As evidence of its value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process.


This book forms part of the American Marketing Association (AMA) Leadership series: The Seven Problems of Marketing.