Book cover for This Book Means Business: Clever ways to plan and write a book that works harder for your business, a book by Alison  Jones

This Book Means Business: Clever ways to plan and write a book that works harder for your business

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Summary



A practical, accessible handbook for anyone thinking about writing a book to build their business, with a wide range of tips and techniques to help plan, write, publishing and promote a book that’s integrated with your platform and works to build your reputation, network and credibility from Day 1.

In the Extraordinary Business Book Club podcast, Alison Jones goes under the hood of successful business books to discover how they’re put together and how they work for the businesses behind them. This book brings together all those inspiring and effective ideas, giving you a unique insight into how some of the world’s top business authors work and showing how you can make these ideas work for you too.

Alison Jones is founder of Practical Inspiration Publishing, helping businesses with something to say create superb books that are deeply integrated with their wider platform, and host of The Extraordinary Business Book Club. A veteran of the publishing industry, she worked for 25 years with leading companies such as Chambers, Oxford University Press and Macmillan (she was Director of Innovation Strategy at Palgrave Macmillan until she left to set up a pioneering new partnership publishing model in 2014). She also provides executive coaching, consultancy and training services to publishers and regularly speaks and blogs on the publishing industry, is a board member of the board of the IPG and Head Judge of the Business Book Awards. Her weekly podcast, the Extraordinary Business Book Club, is essential listening for writers and readers of extraordinary business books.

Bernadette Jiwa is a global authority on the role of story in business, innovation and marketing and the author of five bestselling books on marketing and brand storytelling. She advises, consults and speaks to entrepreneurs and business leaders who want to build meaningful brands. Her work takes her from Sydney to New York (and everywhere in between).