Summary
Blending concepts from psychology, business and management, A Primer on Innovative & Entrepreneurial Behaviour, is a unique book that aims to awaken the entrepreneurial spark among young learners. Readers embark on a journey from thinking creatively, to exhibiting innovative and entrepreneurial behavior and possibly setting up their own entrepreneurial ventures.
Beginning an entrepreneurial journey is filled with both opportunities and challenges. There are some who make it big, some who fail and there are many others who go unnoticed. But at the heart of it, they all strive towards solving some problem and making a difference. The purpose of this book is to help students better understand the nuances of entrepreneurial behaviour by exploring the various associated dimensions of creative thinking, innovation and leadership. This, in addition to the process of entrepreneurship itself and finally integrating all the concepts to present a holistic picture of the entrepreneurial journey. This framework is also in complete alignment with India’s new National Education Policy.
A Primer on Innovative & Entrepreneurial Behaviour contains exercises, India-centric examples and cases to supplement the concepts, creating a more application-oriented volume. It provides guidance and inspiration to every learner to believe that each one of them can generate concrete ideas leading to innovative and entrepreneurial behaviour and the leadership required to nurture the same.
Table of contents
About the authors
Sushmita Biswal Waraich is an Associate Professor at Amity Institute of Psychology and Allied Sciences, Amity University (Noida, U.P.) and holds a PhD from University of Delhi (India).
Kavita Singh, PhD (Management) is a Professor at the Faculty of Management Studies, University of Delhi (India).
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