an icon showing a delivery van Shulph delivers to United Kingdom.
Book cover for Advances in International Marketing, a book by S. Tamer Cavusgil Book cover for Advances in International Marketing, a book by S. Tamer Cavusgil

Advances in International Marketing

1990 ᛫


Advances in International Marketing has made unique contributions to the field of international marketing through original and high-quality essays that address various international marketing topics. While some contributors focus on managerial issues, others take a public policy or a comparative perspective.

Powered by RoundRead®
This book leverages Shulph’s RoundRead system - buy the book once and read it on both physical book and on up to 5 of your personal devices. With RoundRead, you’re 4 times more likely to read this book cover-to-cover and up to 3 times faster.
Buy Book + eBook £107.49
Add to Read List


Instant access to ebook. Print book delivers in 5 - 10 working days.

  • Page count

    260 pages

  • Category

    Sales & Marketing

  • Publisher

    JAI Press Inc.

  • Ebook file size

  • Language

    English

Summary


For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through original and high-quality essays that address various international marketing topics. Both theoretical and empirical contributions are included. While some contributors focus on managerial issues in international marketing, others take a public policy or a comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.

The contributions featured in Advances in International Marketing tend to be longer than the typical journal article and may incorporate ideas, analyses or techniques considered too radical by other refereed journals. Individual volumes in the series have often featured papers selected from the annual meetings of the CIMaR (Consortium for International Marketing Research). All manuscripts submitted for publication undergo a double-blind peer review process.