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Book cover for Brand Therapy, a book by Brian Smith Book cover for Brand Therapy, a book by Brian Smith

Brand Therapy

15 Techniques for Creating Brand Strategy in Pharma and Medtech
2020 ᛫


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  • Page count

    200 pages

  • Category

    Marketing

  • Publisher

    Practical Inspiration Publishing

  • Ebook file size

    13.1 MB

Summary


The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital.
Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.