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Book cover for Business, Society and Politics, a book by Amjad Hadjikhani, Ulf Elg, Pervez N. Ghauri, Pervez N. Ghauri Book cover for Business, Society and Politics, a book by Amjad Hadjikhani, Ulf Elg, Pervez N. Ghauri, Pervez N. Ghauri

Business, Society and Politics

Multinationals in Emerging Markets
2012 ᛫


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  • Page count

    450 pages

  • Category

    International Business

  • Publisher

    Emerald Group Publishing Limited

  • Ebook file size

Summary


This volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms' strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms' competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from empirical studies from different markets. In this volume different authors contribute chapters focusing on diverse empirical and theoretical aspects covering the impact of socio-political environments on the success of international firms.