Dr Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis, Dr Jillian Ney
£43.74
Book + eBook
Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and practitioners adapt to this
shifting landscape and address the skills gap that many of today's marketers face? Advanced Marketing Management prepares students for this new world of marketing. Since traditional marketing approaches fail to provide convincing solutions to modern business realities, a new approach is urgently
needed if marketers are to regain trust within their organizations. Using contemporary examples, business case studies and supporting pedagogy, Advanced Marketing Management will provide a critical exploration into the more advanced aspects of marketing management, including the gap that exists
between formal marketing literature and real-world practice, discussion of multidisciplinary tools, and the crucial evolution of the '4Ps'. Summarizing a large body of literature and academic research on new developments, this book is the go-to guide for students, lecturers and practitioners,
wanting to succeed as modern marketers. Online resources include lecture slides and further questions for group discussion.
This volume offers a collection of papers that further our understanding of the broad uses of management accounting information. Papers presented reflect the diverse applications that the discipline has observed in recent years with topical coverage including: product pricing, performance
measurement, budgetary participation, activity-based costing in different countries and adoption issues, strategic control systems, managers' quality effort decisions, budgetary control, research and advertising spending and its allocation, accounting information and conflicts, activity-based
management support, ABC implementation in a service firm, and the role of managerial accounting system.
Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes
behind why certain brands command our loyalty, trust and - most importantly - disposable income. Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political, and personal brands whose understanding of consumer psychology has either built or broken them.Suitable
for marketing, branding and PR professionals, reputation management specialists and students, Brand Psychology takes examples from e-cigarette legislation, the iPhone 5S's fingerprint ID technology, Barclays' branded bikes and the London 2012 Olympics, Miley Cyrus and the UK National Health
Service's big data to reveal how to build a meaningful brand that resonates with the public.
Most leadership development runs on rails: courses are organized with standard content usually delivered by companies set up expressly for that purpose. Most leadership programmes fail when judged on whether they achieve lasting impact and behaviour change because what is covered is often forgotten
after the programme ends. Building Leadership Development Programmes is designed to show how leadership development should work. It challenges the widely accepted notion that leadership development cannot be measured and it exemplifies how to design programmes that are in line with organizational
needs and deliver lasting and measurable impact. Building Leadership Development Programmes is structured around detailed case studies from around the world that offer unique insights into the process of building effective leadership development, looking at a range of approaches from almost zero
cost options to high end investment that actually works. It helps readers think through what it is that they are actually trying to achieve, offering processes to work through to establish what is necessary for their organization and take a longer view than looking for quick fixes. It features case
studies including Crotonville Leadership Centre who have worked with GE, McKinsey and the Red Cross, and interviews with world authorities on leadership and talent development. Detailed guidance will help identify the right measures to ensure impact, and to adopt the right methodologies, including
looking at leadership coaching, mentoring, social learning and action learning, blowing apart the idea that expensive training courses are always required.
Emerging global markets and rapid technological development make strong demands on the ability of companies to develop and utilize knowledge. In order to handle the knowledge management problem, firms have to search for new collaborative ways of organizing internationalization and technical
development. This is reflected in a growing interest among both businessmen and academics in business networks. Business networks have been defined as networks of connected business relationships between firms, where a business relationship is a lasting relation between two firms doing business with
one another. Business network relationships are particularly interesting since they allow the companies to interact more closely with each other and thereby handle critical problems in a way that is beneficial in the long run for the parties involved. It has been demonstrated that business networks
are closely related to company learning. First, learning is an important element in business network development. Second, learning is an effect of interaction in business networks relationships. Third, learning can be a part of interaction in relationships. Against this background, the objective of
this volume is to discuss learning in business network settings.
Pretty Kitchens' Bag Filling Machine investigates how to calculate the cost of quality. Based on a real-life kitchen manufacturing company, it is aimed at students on operations management courses. The authors provide vital information on the types of cost of quality which people have to deal with
from day to day in a manufacturing context. They cover the essential areas of control costs and failure costs. They also includes many worked examples analysing internal costs of quality.The authors investigate essential external costs, such as managing complaints and ensuring customers are
satisfied. Pretty Kitchens' Bag-Filling Machine presents new and innovative ways of reducing the costs of quality and lots of worked examples for anyone tackling these kinds of difficult problems in their study or work.Register for a Kogan Page account at check-out to access and download your PDF
after purchasing. You'll also have an opportunity to sign up when receiving your purchase confirmation email.
A comparative study of how the current industrial relations systems come to be and of changes in such systems in non-industrialized countries since the 1980s. After an introduction, six essays look at the defusion of the Molotov cocktail in South African industrial relations, colonialism and
industrial relations in India, from ostensible voluntaris.
Competitive SME is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative futureSMETM, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools,
you can survive, thrive, and compete. It outlines a simple yet effective model that will allow you to: create and manage effective marketing and branding processes; better engage with your market , creating and projecting real value; increase your worth to the market with corresponding
increase in revenue; maximise your resources, however limited; ensure that your competitive edge and U.S.P. is amplified and sustained.Packed with simple but effective tools, Competitive SME is an essential, practical handbook for any manager or owner of an SME / SMB who wants to outperform
their competitors.
Across the global economy, customers' expectations are continually rising - but many companies fail to deliver against those expectations. With the rise in social media, customers are becoming more vocal in expressing any dissatisfaction, which can both lose existing customers and alienate potential
new ones. Complaint Management Excellence provides practical advice, tools and techniques for managers to adopt when managing any complaints that come into their organisation. In order to arrive at a culture where complaints are welcomed, the underlying values, processes, structure, strategy and
people within an organization all need to be aligned with, and respect, customer needs. Not only does this improve the long-terms prospects for the company itself, but can have a tremendous knock-on effect in terms of boosting employee morale and engagement. With case studies from companies as
diverse as John Lewis, Waitrose, DHL, Hilton Hotels, the Starwood group (including Four Seasons and Ritz Carlton hotels) and BT, Complaint Management Excellence explains what customers are really looking for when they make a complaint, how to avoid conflict and how managers can lead culture change
to ensure the best experience for all customers and clients.
A number of competing views are swirling around the literature concerning the impact of globalization on the ability of cooperatives to survive. This 10th volume of the "Advances in the Economic Analysis of Participatory & Labor-Managed Firms" series wants to understand some of these elements in the
evolution of cooperatives in a world where globalization seems to be the driving force behind innovative forms of organization. In keeping with the main focus of the economics literature, the volume is focused on worker and producer cooperatives. This issue contains eleven papers and is organized
into three parts: the first part collects empirical studies on producers cooperatives in Israel, Italy, Spain and Canada. The second part focuses on theoretical advances in the literature on cooperatives with the objective of understanding the conditions that explain co-ops longevity. Finally the
third part documents the expansion into the global markets of the Mondragon Cooperative Corporation. It contains original research on cooperatives. It focuses on the impact of globalization on the cooperatives performance and survival. It contains a mix of empirical and theoretical research.