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Familiarize yourself with different effective strategies in Digital Marketing Key Features Understand the basics terminologies in Digital Marketing Understand the impact of Search Engine Optimization (SEO) on online business Identify important elements of E-mail marketing and its applicability in the digital world Get familiar with Mobile marketing and Web analytics tools Understand different Traditional Marketing and Digital Marketing techniques Description The book starts with the basic concepts of Marketing, benefits & opportunity of Digital Marketing and its usage in various domains of business. You will learn how to work with SEO, E-mail Marketing and Digital Display Advertising. The book will then cover the key metrics of SMM & Mobile marketing and Web analytics. This book not only focusses on Digital Marketing but also covers many real-world examples based on the latest Marketing strategies or techniques in Digital Marketing. What you will learn Get familiar with B2B SEO and B2C SEO strategies in Digital Marketing Understand the importance of gathering offline and online data in Email marketing Learn how to create and test landing pages Generate traffic and behavior report of marketers and targeted users Get familiar with the Web analytics tools and process. Who this book is for This book is for anyone interested in Digital Marketing. Professionals who are working in the Digital Marketing domain can use this book as a reference. Table of Contents 1. Introduction to Digital Marketing 2. Search Engine Optimization (SEO): The core of Digital Marketing 3. E-mail Marketing and Digital Display Advertising 4. Social Media Marketing 5. Mobile Marketing and Web Analytics About the Authors Dr. Shakti Kundu is working as Associate Professor in Faculty of Engineering & Computing Sciences at Teerthanker Mahaveer University, Moradabad, Uttar Pradesh, India. He received his Ph.D. in Computer Science & Engineering from DIT University, Dehradun, Uttarakhand, India, M.Tech. in Computer Science & Engineering from Guru Jambheshwar University of Science & Technology, Hisar, Haryana, India, M.Phil. in Computer Science from Chaudhary Devi Lal University, Sirsa, Haryana, India and M.C.A. from Kurukshetra University Kurukshetra, Haryana, India. His current research interests are Web Data Mining, Software Engineering, Information Security and Expert Systems. He brings to his classes, over 12+ years of teaching experience in TMU, Moradabad / DITU, Dehradun / IUU, Dehradun / LPU, Jalandhar and CRMC, Hisar, where he has taught subjects like Big Data Analytics, Software Engineering, System Analysis and Design, Multimedia System, Object Oriented Analysis & Design, Operating System and Data Mining. He also worked with various reputed universities and held administrative experience as well. He has chaired & delivered various technical sessions at national / international level and has published more than 37 research paper(s) in reputed journals and conferences, which are indexed in various international databases. Dr. Kundu edited 2 books and authored 10 book chapters in the field of Software Engineering and Digital Marketing with national and international publishers. Moreover, published 2 Patents in the field of artificial intelligence, machine learning and deep learning. Contributed as the organizer of many IEEE international conferences in association with IEEE such as SMART 2020, SMART 2019. He is a life member of CSI, ISTE, IAENG, AIRCC and IAEME. LinkedIn Profile: www.linkedin.com/in/dr-shakti-kundu-111a1621
Step-by-step guide to learning the role of E-commerce in our economy Key Features Hands-on with the concept of E-Commerce and E-Business. Understand the know-how of working of E-Commerce framework. Learn the type of E-Payment system and its mechanism. Understanding Brand building and Digital Marketing methods. Description Electronic Commerce (E-Commerce) is a new way of carrying out business transactions through electronic means in general and the Internet environment by supporting this industry in particular, has been proving its potential benefits and effective contribution to the socio-economic growth. As an essential part of the “Digital Economy”, E-Commerce plays a key role in opening the door to the 21st century, the new era of the knowledge-based economy. In this book, you will understand the basic concepts of E-Commerce and E-Business. The Internet has the broadcasting capability and is a mechanism for information dissemination and a medium for collaboration and interaction between individuals through computers irrespective of geographic locations. The motive of this book is to present an introduction to E-Commerce and E-Banking industry. What you will learn Understand the different models of E-Commerce. Get to know more about the various types of Electronic Payment Systems. Understand the security issues in Electronic Payment Systems. Get familiar with the concept of Electronic banking and Online publishing Who this book is for This book is for everyone interested in knowing more about E-Commerce. Existing professionals associated with the E-Commerce industry can use this book as a reference guide. Table of Contents 1 Describe the concept of E-commerce and E-business 2 Understand the E-commerce framework 3 Learn the various functions of E-commerce 4 Describe the models of E-commerce 5 Describe the concept of the Internet and its use in E-commerce 6 Define the various types of electronic payment systems 7 Understand the security issues in electronic payment system 8 Learn the concept of electronic banking and online publishing 9 Describe the methods of brand building in the market 10 Understand the role of digital marketing in brand building About the Authors Dr. Sudeshna Chakrabortyhas 15+yrs of experience in mostly all academic and industry-academia interface processes, including teaching UG, PG, and Ph.D. scholars. She had the remarkable role of exam dep. supervisor, academic and department placement coordinator and has published 10 patents and filed two others. She has published papers in 50 national and international journals and conferences with remarkable citation. She was a key note speaker at SEAHF, Session Chair at ICCIKE -19, International Conference on Computational Intelligence & Knowledge Economy Held at Amity University, Dubai. Plus, she is an editorial member of NOVA, IJREM IJASRW, Research AAP CRC Francis NTaylor, and a professional member of IEEE, Chair IETA, and IEI. LinkedIn Profile:https://www.linkedin.com/in/dr-sudeshna-758a70176 Facebook Profile:https://m.facebook.com/Dr.sudesna.chakraborty Priyanka Tyagi is an assistant professor at Lingaya’s Lalita Devi Institute of Management and Sciences, IP University. She is pursuing her P.hd (Computer Science), from Lingaya’s Vidyapeeth (Deemed to be University). She completed her M.Tech. (Computer Science) from Banasthali Vidyapeeth, Rajasthan, with 77.2% in July 2009 and completed her B.E. (Computer Science) from Hindu College of Engineering, Sonipat, with an aggregate of 70.2% in 2006. LinkedIn Profile: https://www.linkedin.com/in/priyanka-tyagi-15885315a/ Blog links: https://twitter.com/home?lang=en
Build your website with custom designs, animations, and many awesome features! Key Features -Simple illustrations, screenshots, and easy lessons to engage kids. -Detailed instructions, code samples, and explanations for creating WordPress websites. -Use of analogies, stories, and real-life examples to help develop websites easily. Description When kids are interested in technology and websites, WordPress for Kids will pique their interest in learning more. This book will help kids get first-hand experience in building a world-class site using WordPress. It's a lot easier if you have a lot of screenshots and examples to follow along with. Each section is written so that children are never overwhelmed by technical details. Instead, they are divided into stories, scenarios, and terms they can relate to. The book begins by helping you set up an account on WordPress.com and then walking you through the dashboard tab-by-tab. The book covers how to log in to WordPress, create and edit posts and pages, customize colors, fonts, the header and footer, the layout, and other design elements, as well as content and images. It helps explore plugins, widgets, and some eye-catching website themes. This book will help you get your website ranked on search engines like Google. Your very first website will be online by the end of this book. Without writing a single line of code, your website will be ready to be seen by millions of people. What you will learn -Become familiar with the fundamentals of web development. -Create a WordPress account and configure your first website. -Explore everything about Posts and Pages and how to create them. -Learn to design your website with popular themes and how to customize them. -Bring enhanced functionalities with widgets and plugins. -Get website visitors by ranking your website on the Google Search Engine. Who this book is for This book is for kids of 6th grade and above who wish to learn the art of building beautiful websites. Basic knowledge of computers and the Internet is a prerequisite for this book. Table of Contents 1. WordPress and Subway. Understanding WordPress with the Help of Sandwiches 2. Getting Started – Create Your Account and Start Exploring 3. Setting Up Your Site 4. Few Website Terminologies 5. Posts, Pages, and Your School Timetable 6. Creating your First Post 7. Comments, Categories, and Tags 8. Creating a Page 9. Themes – Your Personal Designer 10. Customizing Your Theme 11. Menus – The Map of Your Website 12. Being Widgety with WordPress 13. Going for a Paid Plan – Is It Required? 14. Introducing the Plugins 15. Rank Your Website. SEO with Plugin 16. Adding Animation and Interaction to Your Pages 17. Few More Popular Plugins 18. Launching Your Website and What to Do Next?