Familiarize yourself with different effective strategies in Digital Marketing
Key Features
Understand the basics terminologies in Digital Marketing
Understand the impact of Search Engine Optimization (SEO) on online business
Identify important elements of E-mail marketing and its applicability in the digital world
Get familiar with Mobile marketing and Web analytics tools
Understand different Traditional Marketing and Digital Marketing techniques
Description
The book starts with the basic concepts of Marketing, benefits & opportunity of Digital Marketing and its usage in various domains of business. You will learn how to work with SEO, E-mail Marketing and Digital Display Advertising. The book will then cover the key metrics of SMM & Mobile marketing
and Web analytics. This book not only focusses on Digital Marketing but also covers many real-world examples based on the latest Marketing strategies or techniques in Digital Marketing.
What you will learn
Get familiar with B2B SEO and B2C SEO strategies in Digital Marketing
Understand the importance of gathering offline and online data in Email marketing
Learn how to create and test landing pages
Generate traffic and behavior report of marketers and targeted users
Get familiar with the Web analytics tools and process.
Who this book is for
This book is for anyone interested in Digital Marketing. Professionals who are working in the Digital Marketing domain can use this book as a reference.
Table of Contents
1. Introduction to Digital Marketing
2. Search Engine Optimization (SEO): The core of Digital Marketing
3. E-mail Marketing and Digital Display Advertising
4. Social Media Marketing
5. Mobile Marketing and Web Analytics
About the Authors
Dr. Shakti Kundu is working as Associate Professor in Faculty of Engineering & Computing Sciences at Teerthanker Mahaveer University, Moradabad, Uttar Pradesh, India. He received his Ph.D. in Computer Science & Engineering from DIT University, Dehradun, Uttarakhand, India, M.Tech. in Computer
Science & Engineering from Guru Jambheshwar University of Science & Technology, Hisar, Haryana, India, M.Phil. in Computer Science from Chaudhary Devi Lal University, Sirsa, Haryana, India and M.C.A. from Kurukshetra University Kurukshetra, Haryana, India. His current research interests are Web Data
Mining, Software Engineering, Information Security and Expert Systems. He brings to his classes, over 12+ years of teaching experience in TMU, Moradabad / DITU, Dehradun / IUU, Dehradun / LPU, Jalandhar and CRMC, Hisar, where he has taught subjects like Big Data Analytics, Software Engineering,
System Analysis and Design, Multimedia System, Object Oriented Analysis & Design, Operating System and Data Mining.
He also worked with various reputed universities and held administrative experience as well. He has chaired & delivered various technical sessions at national / international level and has published more than 37 research paper(s) in reputed journals and conferences, which are indexed in various
international databases. Dr. Kundu edited 2 books and authored 10 book chapters in the field of Software Engineering and Digital Marketing with national and international publishers. Moreover, published 2 Patents in the field of artificial intelligence, machine learning and deep learning.
Contributed as the organizer of many IEEE international conferences in association with IEEE such as SMART 2020, SMART 2019. He is a life member of CSI, ISTE, IAENG, AIRCC and IAEME.
LinkedIn Profile: www.linkedin.com/in/dr-shakti-kundu-111a1621
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