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Artificial Intelligence may be the disruptive tech to influence our lives, but in the end, it has its own species to grow, so let us not take it as something we use and leave. Key Features The book gives a lucid introduction to the idea of AI Ethics and its geopolitical implications. The book is insightful for an academic understanding of AI Ethics in the concept of Legal Personality meant for every person, including professionals in the field of Law, Social Sciences and Technology Studies. The book provides a special understanding and renders curiosity for readers to establish newer ideas and understand Artificial Intelligence from a socio-cultural scenario. The book gives a cogent aspect of the relationship between Artificial Intelligence and International Law. The book presents about an innovative and dimensional idea of Privacy with respect to AI in Legal Theory. Description The book enters with its first chapter providing a simple and legal backdrop of the idea behind AI Ethics and International Law, its references and some important analogies and conceptual ideas. Also, the first chapter introduces some problems and questions regarding AI for contemplation in the field of jurisprudence. The second chapter vividly focuses on the deeper aspect of Artificial Intelligence, and goes to the principled developments of pure international law, with special analysis of the conceptions of sovereignty, self-determination and human rights. The chapter explores the catchy world of design and technology and covers with the diversity of issues revolving Artificial Intelligence Ethics. The third chapter gets specific with International Law and paves on ways towards the idea of the Privacy Doctrine conceived by the author. The chapter also explores the conceptual propositions in the field of Artificial Intelligence and International Law and renders about the scope of culture as a part of the social ecosystem to affect artificial intelligence. The chapter also lays the origination of the idea of an AI as an Entity, with special examples. The fourth chapter is centric towards human rights, making the debate beyond the legal literature and pragmatizing about the corporate idea of innovation and customer experience in various tech companies and institutions. The final chapter digs deeper into the principles and realms of cosmopolitanism and globalization, giving ways to discover and embark upon the role of human empathy and understanding to solve the issues that disruptive technology renders in its canvas. What You Will Learn The reader will learn about artificial intelligence in the eyes of a social animal, beyond the technical aspect of it. It enables the reader to challenge the conventional understanding of artificial intelligence and gives a motivation to understand the deep connect that AI is capable to create with humans in its social, economic and cultural scenarios rendered. It also poses a sense of curiosity and humility for people to understand the legal and social role of disrupting tech whether they are in a developed country or a developing one. Who This Book is For This book is based for students, academicians, educationists, professionals and policy researchers in the field of law, social sciences, management and technology to understand and get a special insight of artificial intelligence for mankind. It is also a good read for a layman audience to get into the idea of artificial intelligence ethics for their understanding and awareness. Table of Contents 1. Introduction to artificial intelligence and international law 2. The Basic Relationship: The Pragmatism 3. Legal visibility: DOCTRINE and Concept for AI 4. Beyond the Human Rights Discourse: A New Vision 5. Student Devices About the Author Abhivardhan is an Intrapreneur at Alexis Group, Founder of Internationalism, a legal research think tank, a Founding Member and the Secretary-General of Indian Society of Artificial Intelligence and Law, a Eurasian Editor at the Institute for a Greater Europe and a member of the MIT Technology Review Global Panel. He is currently pursuing his studies at Amity University, Lucknow Campus. His prima facie field of learning and research is in the field of International Law, Artificial Intelligence Ethics, Constitutional Jurisprudence and Algorithmic Policing. Despite academics, Abhivardhan is a food lover and is a bilingual poet. He has written over 450 poems in Hindi and English and is an author of 7 books. He is an avid public speaker and legal thinker. Website: https://medium.com/@abhivardhan LinkedIn Profile: https://www.linkedin.com/in/abhivardhan-%C2%B0-92b8b811b/

Familiarize yourself with different effective strategies in Digital Marketing Key Features Understand the basics terminologies in Digital Marketing Understand the impact of Search Engine Optimization (SEO) on online business Identify important elements of E-mail marketing and its applicability in the digital world Get familiar with Mobile marketing and Web analytics tools Understand different Traditional Marketing and Digital Marketing techniques Description The book starts with the basic concepts of Marketing, benefits & opportunity of Digital Marketing and its usage in various domains of business. You will learn how to work with SEO, E-mail Marketing and Digital Display Advertising. The book will then cover the key metrics of SMM & Mobile marketing and Web analytics. This book not only focusses on Digital Marketing but also covers many real-world examples based on the latest Marketing strategies or techniques in Digital Marketing. What you will learn Get familiar with B2B SEO and B2C SEO strategies in Digital Marketing Understand the importance of gathering offline and online data in Email marketing Learn how to create and test landing pages Generate traffic and behavior report of marketers and targeted users Get familiar with the Web analytics tools and process. Who this book is for This book is for anyone interested in Digital Marketing. Professionals who are working in the Digital Marketing domain can use this book as a reference. Table of Contents 1. Introduction to Digital Marketing 2. Search Engine Optimization (SEO): The core of Digital Marketing 3. E-mail Marketing and Digital Display Advertising 4. Social Media Marketing 5. Mobile Marketing and Web Analytics About the Authors Dr. Shakti Kundu is working as Associate Professor in Faculty of Engineering & Computing Sciences at Teerthanker Mahaveer University, Moradabad, Uttar Pradesh, India. He received his Ph.D. in Computer Science & Engineering from DIT University, Dehradun, Uttarakhand, India, M.Tech. in Computer Science & Engineering from Guru Jambheshwar University of Science & Technology, Hisar, Haryana, India, M.Phil. in Computer Science from Chaudhary Devi Lal University, Sirsa, Haryana, India and M.C.A. from Kurukshetra University Kurukshetra, Haryana, India. His current research interests are Web Data Mining, Software Engineering, Information Security and Expert Systems. He brings to his classes, over 12+ years of teaching experience in TMU, Moradabad / DITU, Dehradun / IUU, Dehradun / LPU, Jalandhar and CRMC, Hisar, where he has taught subjects like Big Data Analytics, Software Engineering, System Analysis and Design, Multimedia System, Object Oriented Analysis & Design, Operating System and Data Mining. He also worked with various reputed universities and held administrative experience as well. He has chaired & delivered various technical sessions at national / international level and has published more than 37 research paper(s) in reputed journals and conferences, which are indexed in various international databases. Dr. Kundu edited 2 books and authored 10 book chapters in the field of Software Engineering and Digital Marketing with national and international publishers. Moreover, published 2 Patents in the field of artificial intelligence, machine learning and deep learning. Contributed as the organizer of many IEEE international conferences in association with IEEE such as SMART 2020, SMART 2019. He is a life member of CSI, ISTE, IAENG, AIRCC and IAEME. LinkedIn Profile: www.linkedin.com/in/dr-shakti-kundu-111a1621