Take a look at our Data Science books. Shulph carries a great selection of Data Science books, and we are always adding more.
Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to understand the consumer mindset through elasticity modelling and discount strategies, as well as targeted marketing and loyalty design.A practical, no-nonsense approach to complex scenarios is taken throughout, breaking down tasks into easily digestible steps. The use of a fictional retail analyst 'Scott' helps to provide accessible examples of practice. Advanced Customer Analytics does not skirt around the complexities of this subject but offers conceptual support to steer retail marketers towards making the right choices for analysing their data. Online resources include a selection of datasets to support specific chapters.
Applications of Big Data and Business Analytics in Management uses advanced analytic tools to explore the solutions to problems in society, environment and industry. The chapters within bring together researchers, engineers and practitioners, encompassing a wide and diverse set of topics in almost every field. With the increase in the availability of data, analytics has now become a major element in both the top line and the bottom line of any organization. With this in mind, Applications of Big Data and Business Analytics in Management brings together researchers, engineers and practitioners, encompassing a wide and diverse set of topics in almost every field. The primary target audience of this book includes researchers, academicians and data scientists from a variety of disciplines interested in analyzing and application of big data analytics. However, this work will also be of general interest to postgraduates and undergraduates pursuing advanced study in big data.
Become the master player of data exploration by creating reproducible data processing pipelines, visualizations, and prediction models for your applications. Key Features Get up and running with the Jupyter ecosystem and some example datasets Learn about key machine learning concepts such as SVM, KNN classifiers, and Random Forests Discover how you can use web scraping to gather and parse your own bespoke datasets Book Description Getting started with data science doesn't have to be an uphill battle. Applied Data Science with Python and Jupyter is a step-by-step guide ideal for beginners who know a little Python and are looking for a quick, fast-paced introduction to these concepts. In this book, you'll learn every aspect of the standard data workflow process, including collecting, cleaning, investigating, visualizing, and modeling data. You'll start with the basics of Jupyter, which will be the backbone of the book. After familiarizing ourselves with its standard features, you'll look at an example of it in practice with our first analysis. In the next lesson, you dive right into predictive analytics, where multiple classification algorithms are implemented. Finally, the book ends by looking at data collection techniques. You'll see how web data can be acquired with scraping techniques and via APIs, and then briefly explore interactive visualizations. What you will learn Get up and running with the Jupyter ecosystem Identify potential areas of investigation and perform exploratory data analysis Plan a machine learning classification strategy and train classification models Use validation curves and dimensionality reduction to tune and enhance your models Scrape tabular data from web pages and transform it into Pandas DataFrames Create interactive, web-friendly visualizations to clearly communicate your findings Who this book is for Applied Data Science with Python and Jupyter is ideal for professionals with a variety of job descriptions across a large range of industries, given the rising popularity and accessibility of data science. You'll need some prior experience with Python, with any prior work with libraries such as Pandas, Matplotlib, and Pandas providing you a useful head start.
Enhance your data analysis and predictive modeling skills using popular Python tools Key Features Cover all fundamental libraries for operation and manipulation of Python for data analysis Implement real-world datasets to perform predictive analytics with Python Access modern data analysis techniques and detailed code with scikit-learn and SciPy Book Description Python is one of the most common and popular languages preferred by leading data analysts and statisticians for working with massive datasets and complex data visualizations. Become a Python Data Analyst introduces Python's most essential tools and libraries necessary to work with the data analysis process, right from preparing data to performing simple statistical analyses and creating meaningful data visualizations. In this book, we will cover Python libraries such as NumPy, pandas, matplotlib, seaborn, SciPy, and scikit-learn, and apply them in practical data analysis and statistics examples. As you make your way through the chapters, you will learn to efficiently use the Jupyter Notebook to operate and manipulate data using NumPy and the pandas library. In the concluding chapters, you will gain experience in building simple predictive models and carrying out statistical computation and analysis using rich Python tools and proven data analysis techniques. By the end of this book, you will have hands-on experience performing data analysis with Python. What you will learn Explore important Python libraries and learn to install Anaconda distribution Understand the basics of NumPy Produce informative and useful visualizations for analyzing data Perform common statistical calculations Build predictive models and understand the principles of predictive analytics Who this book is for Become a Python Data Analyst is for entry-level data analysts, data engineers, and BI professionals who want to make complete use of Python tools for performing efficient data analysis. Prior knowledge of Python programming is necessary to understand the concepts covered in this book
Get to grips with processing large volumes of data and presenting it as engaging, interactive insights using Spark and Python. Key Features Get a hands-on, fast-paced introduction to the Python data science stack Explore ways to create useful metrics and statistics from large datasets Create detailed analysis reports with real-world data Book Description Processing big data in real time is challenging due to scalability, information inconsistency, and fault tolerance. Big Data Analysis with Python teaches you how to use tools that can control this data avalanche for you. With this book, you'll learn practical techniques to aggregate data into useful dimensions for posterior analysis, extract statistical measurements, and transform datasets into features for other systems. The book begins with an introduction to data manipulation in Python using pandas. You'll then get familiar with statistical analysis and plotting techniques. With multiple hands-on activities in store, you'll be able to analyze data that is distributed on several computers by using Dask. As you progress, you'll study how to aggregate data for plots when the entire data cannot be accommodated in memory. You'll also explore Hadoop (HDFS and YARN), which will help you tackle larger datasets. The book also covers Spark and explains how it interacts with other tools. By the end of this book, you'll be able to bootstrap your own Python environment, process large files, and manipulate data to generate statistics, metrics, and graphs. What you will learn Use Python to read and transform data into different formats Generate basic statistics and metrics using data on disk Work with computing tasks distributed over a cluster Convert data from various sources into storage or querying formats Prepare data for statistical analysis, visualization, and machine learning Present data in the form of effective visuals Who this book is for Big Data Analysis with Python is designed for Python developers, data analysts, and data scientists who want to get hands-on with methods to control data and transform it into impactful insights. Basic knowledge of statistical measurements and relational databases will help you to understand various concepts explained in this book.
Leverage the power of the Python data science libraries and advanced machine learning techniques to analyse large unstructured datasets and predict the occurrence of a particular future event. Key Features Explore the depths of data science, from data collection through to visualization Learn pandas, scikit-learn, and Matplotlib in detail Study various data science algorithms using real-world datasets Book Description Data Science with Python begins by introducing you to data science and teaches you to install the packages you need to create a data science coding environment. You will learn three major techniques in machine learning: unsupervised learning, supervised learning, and reinforcement learning. You will also explore basic classification and regression techniques, such as support vector machines, decision trees, and logistic regression. As you make your way through chapters, you will study the basic functions, data structures, and syntax of the Python language that are used to handle large datasets with ease. You will learn about NumPy and pandas libraries for matrix calculations and data manipulation, study how to use Matplotlib to create highly customizable visualizations, and apply the boosting algorithm XGBoost to make predictions. In the concluding chapters, you will explore convolutional neural networks (CNNs), deep learning algorithms used to predict what is in an image. You will also understand how to feed human sentences to a neural network, make the model process contextual information, and create human language processing systems to predict the outcome. By the end of this book, you will be able to understand and implement any new data science algorithm and have the confidence to experiment with tools or libraries other than those covered in the book. What you will learn Pre-process data to make it ready to use for machine learning Create data visualizations with Matplotlib Use scikit-learn to perform dimension reduction using principal component analysis (PCA) Solve classification and regression problems Get predictions using the XGBoost library Process images and create machine learning models to decode them Process human language for prediction and classification Use TensorBoard to monitor training metrics in real time Find the best hyperparameters for your model with AutoML Who this book is for Data Science with Python is designed for data analysts, data scientists, database engineers, and business analysts who want to move towards using Python and machine learning techniques to analyze data and predict outcomes. Basic knowledge of Python and data analytics will prove beneficial to understand the various concepts explained through this book.
Build a strong foundation of machine learning algorithms in 7 days Key Features Use Python and its wide array of machine learning libraries to build predictive models Learn the basics of the 7 most widely used machine learning algorithms within a week Know when and where to apply data science algorithms using this guide Book Description Machine learning applications are highly automated and self-modifying, and continue to improve over time with minimal human intervention, as they learn from the trained data. To address the complex nature of various real-world data problems, specialized machine learning algorithms have been developed. Through algorithmic and statistical analysis, these models can be leveraged to gain new knowledge from existing data as well. Data Science Algorithms in a Week addresses all problems related to accurate and efficient data classification and prediction. Over the course of seven days, you will be introduced to seven algorithms, along with exercises that will help you understand different aspects of machine learning. You will see how to pre-cluster your data to optimize and classify it for large datasets. This book also guides you in predicting data based on existing trends in your dataset. This book covers algorithms such as k-nearest neighbors, Naive Bayes, decision trees, random forest, k-means, regression, and time-series analysis. By the end of this book, you will understand how to choose machine learning algorithms for clustering, classification, and regression and know which is best suited for your problem What you will learn Understand how to identify a data science problem correctly Implement well-known machine learning algorithms efficiently using Python Classify your datasets using Naive Bayes, decision trees, and random forest with accuracy Devise an appropriate prediction solution using regression Work with time series data to identify relevant data events and trends Cluster your data using the k-means algorithm Who this book is for This book is for aspiring data science professionals who are familiar with Python and have a little background in statistics. You'll also find this book useful if you're currently working with data science algorithms in some capacity and want to expand your skill set
Explore new and more sophisticated tools that reduce your marketing analytics efforts and give you precise results Key Features Study new techniques for marketing analytics Explore uses of machine learning to power your marketing analyses Work through each stage of data analytics with the help of multiple examples and exercises Book Description Data Science for Marketing Analytics covers every stage of data analytics, from working with a raw dataset to segmenting a population and modeling different parts of the population based on the segments. The book starts by teaching you how to use Python libraries, such as pandas and Matplotlib, to read data from Python, manipulate it, and create plots, using both categorical and continuous variables. Then, you'll learn how to segment a population into groups and use different clustering techniques to evaluate customer segmentation. As you make your way through the chapters, you'll explore ways to evaluate and select the best segmentation approach, and go on to create a linear regression model on customer value data to predict lifetime value. In the concluding chapters, you'll gain an understanding of regression techniques and tools for evaluating regression models, and explore ways to predict customer choice using classification algorithms. Finally, you'll apply these techniques to create a churn model for modeling customer product choices. By the end of this book, you will be able to build your own marketing reporting and interactive dashboard solutions. What you will learn Analyze and visualize data in Python using pandas and Matplotlib Study clustering techniques, such as hierarchical and k-means clustering Create customer segments based on manipulated data Predict customer lifetime value using linear regression Use classification algorithms to understand customer choice Optimize classification algorithms to extract maximal information Who this book is for Data Science for Marketing Analytics is designed for developers and marketing analysts looking to use new, more sophisticated tools in their marketing analytics efforts. It'll help if you have prior experience of coding in Python and knowledge of high school level mathematics. Some experience with databases, Excel, statistics, or Tableau is useful but not necessary.
Gain hands-on experience with industry-standard data analysis and machine learning tools in Python Key Features Learn techniques to use data to identify the exact problem to be solved Visualize data using different graphs Identify how to select an appropriate algorithm for data extraction Book Description Data Science Projects with Python is designed to give you practical guidance on industry-standard data analysis and machine learning tools in Python, with the help of realistic data. The book will help you understand how you can use pandas and Matplotlib to critically examine a dataset with summary statistics and graphs, and extract the insights you seek to derive. You will continue to build on your knowledge as you learn how to prepare data and feed it to machine learning algorithms, such as regularized logistic regression and random forest, using the scikit-learn package. You'll discover how to tune the algorithms to provide the best predictions on new and, unseen data. As you delve into later chapters, you'll be able to understand the working and output of these algorithms and gain insight into not only the predictive capabilities of the models but also their reasons for making these predictions. By the end of this book, you will have the skills you need to confidently use various machine learning algorithms to perform detailed data analysis and extract meaningful insights from unstructured data. What you will learn Install the required packages to set up a data science coding environment Load data into a Jupyter Notebook running Python Use Matplotlib to create data visualizations Fit a model using scikit-learn Use lasso and ridge regression to reduce overfitting Fit and tune a random forest model and compare performance with logistic regression Create visuals using the output of the Jupyter Notebook Who this book is for If you are a data analyst, data scientist, or a business analyst who wants to get started with using Python and machine learning techniques to analyze data and predict outcomes, this book is for you. Basic knowledge of computer programming and data analytics is a must. Familiarity with mathematical concepts such as algebra and basic statistics will be useful.
Get unique insights from your data by combining the power of SQL Server, R and Python Key Features Use the features of SQL Server 2017 to implement the data science project life cycle Leverage the power of R and Python to design and develop efficient data models find unique insights from your data with powerful techniques for data preprocessing and analysis Book Description SQL Server only started to fully support data science with its two most recent editions. If you are a professional from both worlds, SQL Server and data science, and interested in using SQL Server and Machine Learning (ML) Services for your projects, then this is the ideal book for you. This book is the ideal introduction to data science with Microsoft SQL Server and In-Database ML Services. It covers all stages of a data science project, from businessand data understanding,through data overview, data preparation, modeling and using algorithms, model evaluation, and deployment. You will learn to use the engines and languages that come with SQL Server, including ML Services with R and Python languages and Transact-SQL. You will also learn how to choose which algorithm to use for which task, and learn the working of each algorithm. What you will learn Use the popular programming languages,T-SQL, R, and Python, for data science Understand your data with queries and introductory statistics Create and enhance the datasets for ML Visualize and analyze data using basic and advanced graphs Explore ML using unsupervised and supervised models Deploy models in SQL Server and perform predictions Who this book is for SQL Server professionals who want to start with data science, and data scientists who would like to start using SQL Server in their projects will find this book to be useful. Prior exposure to SQL Server will be helpful.