The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making). The focus of the research annual is
applications - and practitioner-oriented. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and
sales response models. It is the direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant.
Kenneth D. Lawrence, Michael D. Geurts, John B. Geurard Jr.
£98.74
Book + eBook
This study of business management and forecasting covers: forecasting in transportation; forecasting for water and energy; and the applications of forecasting. It includes a case study of the Greek airport system.
Kenneth D. Lawrence, Michael D. Geurts, John B. Geurard Jr.
£117.49
Book + eBook
This volume is part of a blind refereed serial publication published on an annual basis. The objective of this research annual is to present studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making (an accurate, robust forecast is
critical to effective decision making). It is the hope and direction of the research annual to become an applications- and practitioner-oriented publication. The topics include sales and marketing, forecasting, new product forecasting, judgementally-based forecasting, the application of surveys to
forecasting, forecasting for strategic business decisions, improvements in forecasting accurate and sales response models.
"Advances in Business and Management Forecasting" is a blind refereed serial publication published on an annual basis. The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic
decision making. (An accurate, robust forecast is critical to effective decision making.) It is the hope and direction of the research annual to become an applications- and practitioner-oriented publication. The topics will normally include sales and marketing, forecasting, new product forecasting,
judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is both the hope and direction of the editorial board to stimulate the interest of the practitioners of
forecasting to methods and techniques that are relevant.
Arun J. Prakash, Robert M. Bear, Krishnan Dandapani
£98.74
Book + eBook
The market model, introduced over thirty years ago, is one of the most studied and utilized return generating models in finance. Over three decades, it has withstood rigorous testing and, with refinements over the years, remains the standard of reference today, being applied to almost all existing
global investment opportunities. The resulting literature is prolific, and the aim of this book is to consolidate the most important literature on the market model, focusing especially on recent research involving issues related to the model. The market model is analysed in detail and its
characteristics discussed, criticisms presented and possible shortcomings tested. The book also presents a guide to the various applications of the model, as well as a discussion of other types of model, their forecasting power and their relationship with the market model.