Hospitality, Leisure & Tourism Industries books

"Advances in Hospitality and Leisure (AHL)", a peer-review series published annually, is seeking to deliver refreshing insights from a host of scientific investigations pertaining to hospitality, leisure, and tourism while rendering an academic forum to stimulate discussion on current literature, contemporary issues and emerging trends essential to theory advancement as well as professional practices from a global perspective. The main focus of this series is to divulge the innovative methods of inquiry so as to inspire new research topics that are vital and have been in large neglected. "AHL" strives to address the needs of the populace willing to disseminate seminal ideas, concepts, and theories derived from scholarly inquiries. Potential readers may retrieve useful texts helping outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the new subjects of learning.

Currently there is abundant evidence of the quasi-total domination of the sociology and anthropology of tourism by academics from the English-speaking world, a situation that appears to be aided and abetted by the publishers of books and articles in that language. This volume is the first attempt of its kind to familiarise readers in the US, UK, Australia and the English speaking regions of Africa and Asia with such evolutionary thinking. In such a manner, also, it will be possible to discern, contextualize and better appreciate the European roots of subsequent theorising in the Anglophone world, thereby enabling a more accurate assessment of its hitherto unchallenged claims to originality.

Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment depends not only on being able to satisfy customers' needs and desires, but to strategically respond to current global challenges. Therefore, strategic marketing becomes a necessary practice in contemporary tourism services firms. "Strategic Marketing in Tourism Services" focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. The book presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism. Furthermore, it presents the strategic responses of each tourism subsector - hospitality, air transport, tour operation, travel agencies and the tourism destinations - from various countries around the world.

The study of tourism is, arguably, ready for a thorough theoretical yet empirical analysis of the relationship between tourism and host communities. Pearce, Moscardo and Ross deal with the impacts tourism is having on communities internationally, going beyond a mere review of such impacts to investigate the origins, development and manifestations of community attitudes. A theoretical perspective is developed on how communities come to understand tourism and react to it. In terms of its disciplinary approaches the book combines social-psychological, sociological, economic and media analyses and can properly be termed a study within the new specialism of tourism. A number of yet-to-be-published studies of tourism and communities are reported on, and some large scale existing works on tourism and community reaction are reviewed and revisited.