Organizational change can be unpredictable and stressful. With a better understanding of what our brains need to focus and perform at their best, organizations and leaders can increase employee engagement, productivity and well-being to successfully manage such periods of uncertainty. Drawing on the
latest scientific research and verified by an independent neuroscientist, Neuroscience for Organizational Change explores the need for social connection at work, how best to manage emotions and reduce bias in decision-making, and why we need communication, involvement and storytelling to help us
through change. Practical tips and suggestions can be found throughout, as well as examples of how these insights have been applied at organizations such as Lloyds Banking Group and GCHQ. The book also sets out a practical science-based planning model, SPACES, to enhance engagement. This updated
second edition of Neuroscience for Organizational Change contains new chapters on planning the working day with the brain in mind and on overcoming the difficulties related to behavioural change. It also features up-to-the-minute wider content reflecting the latest insights and developments, and
updated case studies from the first edition which give a long-term view of the benefits of applying neuroscience in organizations.
NLP (Neuro-Linguistic Programming) is believed by many to be a powerful set of tools for facilitating change and enhancing performance. Yet, despite the success stories and proliferation of courses, there is still much skepticism about the validity and effectiveness of NLP.In NLP Coaching Susie
Linder-Pelz brings, for the first time, an evidence-based perspective to this coaching methodology. She explains how and where NLP coaching is used, examines its links to established principles and practices, and questions aspects of NLP where the empirical evidence is missing. She reviews recent
developments in NLP-based coaching practice and proposes a specific research agenda that will move NLP coaching towards an evidence-based approach.NLP Coaching provides numerous case studies and real-life examples which show how NLP assists personal, professional, team, leadership and organizational
development. The book includes contributions from leaders in the field: Andrew Bryant, Michelle Duval, Joseph O'Connor, Paul Tosey and Lisa Wake.
Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's
bookshelf.With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive
edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace.Complementing the 'how to' perspective of copywriting, with impressive interviews from leading ad
agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including:-Practical advice to measure and benchmark effective copy-Guidance on creating and critiquing briefs-New chapters on how to weave copywriting skills into the wider
industry-Storytelling and content marketing-The impact of evolving channels like mobile and social mediaPractical, inspiring and extremely digestible, Persuasive Copywriting is the only vibrant, all-encompassing guide to copywriting that you need.
Satire, Comedy and Mental Health examines how satire helps to sustain good mental health in a troubled socio-political world. Through an interdisciplinary dialogue that combines approaches from the analytic philosophy of art, medical and health humanities, media studies, and psychology, the book
demonstrates how satire enables us to negotiate a healthy balance between care for others and care of self.
Building on a thorough philosophical explication and close analysis of satire in various forms - including novels, music, TV, film, cartoons, memes, stand-up comedy and protest artefacts - Declercq investigates how we can harness satirical
entertainment to ease the limits of critique. In so doing, the book presents a compelling case that, while satire cannot hope to cure our sick world, it can certainly help us to cope
with it.
The path to good caregiving can be challenging. How can we respond ethically when there is pressure to meet targets, work faster and implement quick fixes?
This book offers a solution in the form of slow ethics. Slow ethics counters the craving for short-term answers, restores balance and affirms the value of the art of care. The book features real-life stories from different care contexts, enticing readers to adopt an approach that enables humans,
other species and the environment to flourish.
Making strategic decisions is a fundamental skill for leaders and managers. However, in a business environment that is in a constant state of change, making strategic decisions has never been more difficult. Strategic Decision Making addresses this challenge by providing a framework that can be used
to make sound decisions in an uncertain world. Structured around the core concepts of framing, experimenting and scaling, this book will ensure that efforts are focused where the need is greatest, that interventions are tested, evaluated and revised if necessary and that successful initiatives are
effectively rolled out across the business.Packed with real world examples and backed up by academic research, Strategic Decision Making will allow today's leaders and the leaders of tomorrow to make successful and defensible business choices. It shows how to: avoid decision-making bias, overcome
organizational inertia, manage the difficulties of rigid organizational structures and avoid being side tracked by outdated or irrelevant experience. Essential reading for business practitioners and management students alike, this comprehensive guide provides a robust approach to achieving strategic
success.
Positive organizational psychology, with its focus on the identification and development of strengths, is a natural ally to executive development and leadership coaching. However, this approach is only just beginning to come to the attention of organizations and consequently, the research base for
strength-based coaching is in its early stages of development. Strength-based Leadership Coaching in Organizations reviews strength-based approaches to positive leadership development and evaluates the evidence for their effectiveness, critically assesses their apparent distinctiveness and considers
how strengths can be reliably assessed and developed in their organizational context. Strength-based Leadership Coaching in Organizations reviews key areas of leader and team development and describes a model of strengths development in organizations. It discusses the application of strength-based
leadership coaching from the managerial and external perspective within the context of career stage, seniority, role challenges and organizational need in order to facilitate meaningful change. Finally, it covers the limitations of the strength-based approach to leadership development together with
the challenges of integrating positive leadership development. It shows exactly what a strengths focus is and that there is increasing evidence that this approach does get results. Where other books focus on one model of identifying strengths, this book offers a balanced and critical examination,
showing how to apply a positive strength-based approach.
This volume continues the tradition established by Nash in "The Study of Tourism Anthropological and Sociological Beginnings" (2005) previously published in this series. A significant number of the founding scholars whose work has defined and provided a platform for psychology and marketing studies
in tourism contribute their reflective accounts on their initial work. They also locate the initial work they conducted within the milieu in which it was created and link the early work to contemporary concerns both of their own undertaking and more broadly. This is the only publication to collate
views on the development of tourism study by all these historically important tourism scholars and provides a unique insight into how the context in which tourism scholars' work influences the studies they undertake. From the renowned "Tourism Social Science Series", it systematically and
cumulatively contributes to the formation, embodiment, and advancement of knowledge in the field of tourism. This is a valuable piece of tourism literature for all in the areas of advanced marketing and applied psychology, philosophy of education, social science analysis, tourism marketing research
and management.
Whilst most people are aware of the importance of keeping their bodies in good shape, it is only in recent years that there has been a widespread acceptance that the brain is stimulated by originality, thrives on challenge and needs to be exercised and trained just as much as other parts of the
body. The Brain Fitness Workout includes a wide range of puzzles, tests and workouts designed to provide original and stimulating mental challenges with the aim of improving readers' brain fitness. Several of the exercises are speed tests against the clock, and this is indicated where appropriate.
In some cases an assessment rating is provided to enable you to monitor your performance.
How can you discover where your true potential lies? Is it possible to balance work and life more effectively? What has been holding you back? The Complete Personality Assessment uses psychometric and analytical techniques to help you answer all of these questions and more. Consisting of a series of
personality tests, motivation tests and competency exercises, it takes a structured approach to help you understand how to control underlying emotions that have been standing in your way. It covers everything you need to realise your full potential, including a career development profile, action
plans for change, a life balance test, career motivation test and a competency checklist. With insight and analysis into how can you focus these results for career and personal success, The Complete Personality Assessment reveals the truth about who you really are and what has been standing in your
way.