Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.
Exploring themes in strategic marketing , creativity in management and communication as well as creativity in new product development, Creativity and Marketing examines a wide range of cutting-edge developments at the intersection of marketing and creative practice, including brand management,
social media management, consumer behaviour, and value creation.
This collection will bridge theory and practice in a fast moving and exciting field and will provide scholars of marketing, branding and consumer behaviour with lessons and strategies to implement in their own fields.
Enakshi Sengupta, Patrick Blessinger, Milton D. Cox
£92.49
Book + eBook
Modern academic libraries must respond not only to pedagogical changes, but to technological changes. Accommodating advances in technology into library space, design, and management is a critical challenge. How can modern libraries successfully integrate traditional learnings forms with digital
ones? This book presents case studies and empirical evidence which focus on the current landscape and future potential posed by the changing face of libraries. Readers are invited to learn how the re-modelling and new architectural design of existing libraries can revitalise the library space
and inculcate digital literacy development within their walls. The authors offer an engaging account of how libraries’ meet users’ needs and utilize stakeholder inputs to design truly innovative library spaces.
Clemens Striebing, Jörg Müller, Martina Schraudner
£25.00
Book + eBook
The ebook edition of this title is Open Access and freely available to read online.
The era of team science has long since dawned. However, in order for the individual members of a team to work well, research organizations need to provide a productive and naturally non-discriminatory working environment. Bringing together and integrating researchers and their diverse backgrounds in
effective teams does not happen on its own. To harness the positive effects of diversity, it must be understood and managed proactively.
The edited collection Diversity and Discrimination in Research Organizations provides researchers with empirical studies on the question of whether and to what extent the social identity of the academic workforce affects their individual integration in research organizations. Practitioners receive
guidance and suggestions on possible starting points and requirements for programmes to improve equal opportunities and work climate in their research organizations.
The articles can be roughly divided into two categories according to the guiding questions of this edited collection: macro studies surveying the extent of discrimination and harassment in research organizations and micro studies exploring the influence of the specific cultural contextual conditions
of the academic workplace on experiences of discrimination and harassment related to the diversity of the workforce.
Environmental Security in Greece establishes stakeholders' perceptions of environmental security and energy security taking a Q-methodology and Digital Media Research Framework approach. In-depth individual viewpoints and opinions of policymakers, energy-industry leaders, NGOs' members and the
public are described throughout.
The book demonstrates the value of applying Q-methodology in the study of climate change as a security issue in a vulnerable country like Greece which represents a range of countries with many interrelated economic, societal, political and security problems. The research was conducted during the
period from August 2007-2016 prior to the Paris Climate Agreement. Q-methodology systematically reveals the traditional and non-traditional security approaches and theories and compares academic and public perceptions. The methodology provides a means of investigating human subjectivity not hitherto
used to investigate climate change and security issues. The author establishes a number of discourse factors shifting the discussion from traditional security and climate change scepticism to ecological security and protection.
Ethics and Integrity in Visual Research Methods aims to unpack the multiple considerations for ethics and integrity that accompany research methods involving visual data generation and analysis. This volume focuses on the media of photography and film. Contributing authors cover a variety of topics,
including: consent and dignity when working with vulnerable and marginalized populations; the limitations of participatory methods within a context of inequity and postcolonialism; the challenges of anonymising visual data; and the risks of sharing visual data online. The authors share their
experiences of working with visual methods across a range of contexts, making recommendations for best practice. This volume is intended to be practical, and the key messages aim to be concrete and applicable for anyone embarking on visual methods research.
Exploring the Latest Trends in Management Literature presents cutting edge literature reviews on the emerging concepts, theories, and research trends across management disciplines. Areas examined in exploratory chapters include general management and public policy, finance and economics, marketing,
human resource management, operations and information system management, and international business, strategy, and entrepreneurship. Writing in an engaging yet authoritative way, the study enables readers to gain quick insights in research trends and developments across subject areas while providing
extensive information and guidance for those researchers seeking to explore further research.
Areas examined in exploratory chapters include general management and public policy, finance and economics, marketing, human resource management, operations and information system management, and international business, strategy, and entrepreneurship. Writing in an engaging yet authoritative way,
the study enables readers to gain quick insights in research trends and developments across subject areas while providing extensive information and guidance for those researchers seeking explore further research directions in this fields.
Review of Management Literature is a multi-disciplinary series presenting unique, ground-breaking literature reviews and examinations of new and emerging trends in research across the management discipline and beyond.
Events in recent years, including instances in which academics have been jailed for protesting against corrupt political regimes, have demonstrated that the concept of academic freedom is under threat. Presenting case studies which reveal real-life examples of enforced silence, this book examines
the concept of academic freedom in the context of globalization and outlines the challenges posed to the development of higher education.
Offering a balanced view, which also showcases positive improvements in transparency and accountability, the authors examine the role of racial and gender biases, paired against rights and responsibilities, to highlight the drivers of restrictions on academic freedom. Including case studies from
Turkey, Iraq, Pakistan and Hungary, along with examples of interventions and programmes intended to uphold freedom values, this volume provides a comprehensive overview of the challenges and potential solutions to securing and practicing academic freedom.
A number of recent studies have responded to neoliberal understandings of entrepreneurship, creativity and innovation in the cultural and creative industries, and beyond. Although in recent years, the features of working life in this sector have been well-documented, little research seems to have
looked at the psychosocial impact on the working lives of individuals.
Fantasy, Neoliberalism and Precariousness draws on the results of an original empirical study of independent musicians based in Brooklyn, San Francisco, Portland, Stockholm and Paris, and considers how experiences of precariousness and insecurity under conditions of neoliberalism threatens the
well-being and self-realisation of aspiring musicians. Vachet examines anxiety, narcissism, recognition and self-esteem from a sociological perspective, considering them through the lens of social class and gender.
Contributing to debates within cultural studies, sociology and the political economy of communication about working lives in the cultural and creative industries, Vachet answers to-date unexplored questions around the psychosocial impact of precariousness and other problematic features of work in
the cultural industries.
Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an overwhelming deluge of data. It can offer marketers more than simple tactical predictive analytics, but organizations need a bigger picture, one that generates some real
insight into human behaviour, to drive consumer strategy rather than just better targeting techniques. Humanizing Big Data guides marketing managers, brand managers, strategists and senior executives on how to use big data strategically to redefine customer relationships for better customer
engagement and an improved bottom line. Humanizing Big Data provides a detailed understanding of the way to approach and think about the challenges and opportunities of big data, enabling any brand to realize the value of their current and future data assets. First it explores the 'nuts and bolts'
of data analytics and the way in which the current big data agenda is in danger of losing credibility by paying insufficient attention to what are often fundamental tenets in any form of analysis. Next it sets out a manifesto for a smart data approach, drawing on an intelligent and big picture view
of data analytics that addresses the strategic business challenges that businesses face. Finally it explores the way in which datafication is changing the nature of the relationship between brands and consumers and why this calls for new forms of analytics to support rapidly emerging new business
models. After reading this book, any brand should be in a position to make a step change in the value they derive from their data assets.
Dr. Lily George, Dr. Juan Tauri, Dr. Lindsey Te Ata O Tu MacDonald
£112.49
Book + eBook
Given the extreme variety of research issues under investigation today and the multi-million-dollar industry surrounding research, it becomes extremely important that we ensure that research involving Indigenous peoples is ethically as well as methodologically relevant, according to the needs and
desires of Indigenous peoples themselves. This distinctive volume presents Indigenous research as strong and self-determined with theories, ethics and methodologies arising from within unique cultural contexts. Yet the volume makes clear that challenges remain, such as working in mainstream
institutions that may not regard the work of Indigenous researchers as legitimate ‘science’. In addition, it explores a twenty-first-century challenge for Indigenous people researching with their own people, namely the ethical questions that must be addressed when dealing with Indigenous
organisations and tribal corporations that have fought for – and won – power and money.
The volume also analyses Indigenous/non-Indigenous research partnerships, outlining how they developed respectful and reciprocal relationships of benefit for all, and argues that these kinds of best practice research guidelines are of value to all research communities.