A Practical Guide to Entrepreneurship is a comprehensive framework for the study of entrepreneurship. More than just another book on enterprise, this is a step-by-step guide through the main issues faced by all new entrepreneurs, including: customers, profits, financial management, raising finance,
law, operations, taxation, employing staff, managing risk, developing the firm, leadership and a systematic approach to growth.
The book is complemented by insightful practical features, such as case studies, exercises, academic model summaries and tips, to help students apply their understanding to the real world.
Developed from Kogan Page's successful and long-running title, Starting a Successful Business, A Practical Guide to Entrepreneurship is intended for those taking courses in entrepreneurship who wish to study the subject academically whilst preparing a business plan for their own enterprise, whether
for academic or real-world use, or both.
A range of support materials for students and lecturers is available, including over 350 PowerPoint slides covering the each chapter, a business plan template, instructors' manual and budget figures.
Cloud computing has caused a marketing fog, confusing business executives seeking to understand the technology's potential applications and business benefits. A Quick-Start Guide to Cloud Computing cuts through the industry hype and provides non-technical explanations about what it is and how it can
improve your business.With case studies from large and small business, it shows how enabling a remote workforce and sharing resources can reduce your organisation's carbon footprint. It describes: the benefits of cloud computing; how to choose the right supplier and technologies for your particular
business; key security issues and the perils and pitfalls to avoid.This Quick Start Guide puts business needs before technology, enabling you to make confident decisions about IT strategy, make the right choices for your business and reject 'solutions' that fix problems you don't have.
Bids, Tenders and Proposals is a practical guide to winning contracts and funding through competitive bids, proposals and tenders. Written in a clear, accessible style using examples and checklists from real-life winning bids and tenders, this book explains how to create bids that are outstanding in
both technical quality and value for money. This fully updated fifth edition extends the scope and content of the book, making it suitable for established contractors as well as anyone who needs to put together a bid for business or funding.This timely new edition covers the 2015 EU regulations for
proposals, bids and tenders, including the latest regulatory changes to ensure that the reader has the most current guidelines. It also includes new content on bidding for contract opportunities in international markets and information resources to support bids. Bids, Tenders and Proposals provides
fully up-to-date best practice and is essential reading for anyone involved in tendering for new business.Online supporting resources for this book include checklists and sample templates for preparing a successful bid.
Competitive SME is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative futureSMETM, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools,
you can survive, thrive, and compete. It outlines a simple yet effective model that will allow you to: create and manage effective marketing and branding processes; better engage with your market , creating and projecting real value; increase your worth to the market with corresponding
increase in revenue; maximise your resources, however limited; ensure that your competitive edge and U.S.P. is amplified and sustained.Packed with simple but effective tools, Competitive SME is an essential, practical handbook for any manager or owner of an SME / SMB who wants to outperform
Many of the world's most successful businesses are family owned. With this comes the threat of family bust-ups, sibling rivalry and petty jealousies.Family Wars takes you behind the scenes on a rollercoaster ride through the ups and downs of some of the biggest family-run companies in the world,
showing how family in-fighting has threatened to bring about their downfall. Whether it's the Redstone's courtroom battles or the feud over Henry Ford's reluctance to let go of the reigns, the book reveals the origins, the extent and the final resolution of some of the most famous family feuds in
recent history. Names you'll recognise include: the Gallo Family; the Guinness story; the Pathak family; and the Gucci family.An astonishing exposé of the way families do business and how arguments can threaten to blow a business apart, Family Wars also offers valuable advice on how such
problems can be contained and solved.
The Growing Business Handbook, now in its 17th Edition, provides a comprehensive account of the underlying challenges for growing companies, offering insight into techniques and solutions for maximising growth and controlling risks during the course of 2016/17.The Growing Business Handbook will
highlight challenges that are likely to be making an impact on SMEs, including the implications of the UK government's Enterprise Bill, the development of alternative sources of finance and the recommendation that business schools become more engaged in actively supporting SMEs. High growth and high
performing businesses of the year ahead will depend less on their type of business and more on their ability to manage the growth process. In markets of all kinds, there will be scope to spot an opening, make a plan, create a compelling offer, find a route to market, develop a financial strategy,
become more professional and inspire everyone within a team. The Growing Business Handbook will bring readers up to speed on how best to lead and manage the growth process. By offering an insight into the techniques and solutions for maximizing growth and controlling risks within an enterprise,
this must-have offers practical advice and concrete suggestions to help an enterprise reach maximum potential.
Exporting is not just for large organizations and multi-nationals. Research shows that companies that export are more productive than non exporters, perform better financially and are more likely to stay in business. Moving into export is a big decision and is not without its risks, but with the
right approach and some good advice, the results can be enormously rewarding. How to Get Started in Export explores the challenges and opportunities of taking this next vital step for your business. From choosing the best markets for your products and making the most of the wide range of services
available to working with agents and distibutors and the need to comply with regulations at home and abroad, this practical guide explains all the angles to consider and how to make the best possible start.
Although the basic principles and theories of marketing haven't changed, many of the tools have. With new reliance on online tools to get results, it's more important than ever for businesses to be up-to-date on the latest techniques.Marketing Your Business covers all of these aspects of marketing
to develop a strategy and increase profit, including detailed advice on how to carry out market research in the digital age and how to use the resulting information to develop specific objectives and strategies. It explains how to use the internet, set up websites and online shops, use traditional
and online public relations including social media, plan advertising and sales promotion campaigns, prepare sales literature and manage exhibitions.Also with practical advice and tips on getting into export as well as a thorough explanation of the new market concept of Application Selling, Marketing
Your Business is an all-in-one guide to everything you need to know about marketing today and is an essential resource for your business.
Web developers did it to bring together multiple sources onto one internet page. Musicians and DJs followed by sampling songs from different genres to create new music. Now everyone is doing it: at work, at the weekends, in business.
It's time for you, your business and your career to cash in on the mash-up. The days of being defined by a single job title are vanishing. In the new economy our core competences are increasing; we've gone plural, perfecting multiple skills that reflect the multiple talents we have to offer.
Today we are witnessing the rise of the workplace 'mash-up' and the smart guys are creating new revenue streams with each new skill they add. At the same time they're making themselves highly desirable, better paid and carving out more fulfilling and authentic work lives.
Mash-up! shows you how you can join in the game.
Over 20,000 people apply to become an Approved Driving Instructor each year, but whether you are a sole trader or franchisee, you will need more than just the instructional skills that are tested in the official DSA qualifying exams.Practical Business Skills for Driving Instructors, by the author of
the definitive Driving Instructor's Handbook, provides solid, practical advice to help you set up your own business. Each business topic is dealt with in the author's down-to-earth style including: preparing a business plan, financing the business, choosing and maintaining a car, book-keeping, sales
and marketing, and presenting a professional image.Whether you are just considering becoming a driving instructor, or have just passed your ADI exams, Practical Business Skills for Driving Instructors will help you ensure your new career is a huge success.