Lead your company in tackling the problems societies and companies face globally by shifting the corporate mindset from sustainability (do no harm) to creating social value (do more good). Is your company using its talent to create social value? Or is it simply managing risks? To address the
problems facing society and business today, sustainability is not good enough.
Instead, companies need to do their part to lead social change. In Sustainability to Social Change, leadership and social innovation experts Philip Mirvis and Bradley K. Googins share their hands-on research to reveal how leaders can design and guide their companies to create more inclusive
prosperity and become agents of social change. The book reveals the inside story of how socially innovative companies are making the strategic shift from minimizing risk to creating social value. It then outlines the strategies and practices that leaders can use to address the five biggest problems
facing companies and society today: Purpose, Prosperity, Products, Planet and People.
Filled with real life examples, hands-on guidelines and self-assessments to rate your company's performance, Sustainability to Social Change helps you pivot your company's mindset and practices in order to enhance society and the environment, and fuel its own success. Online resources include a
guide to help employees become socially conscious, operate in a purposeful company, become allies for equity and social justice, add social value at work and establish "green" habits.
Table of contents
Chapter - 00: Introduction;
Section - ONE: Where We Are Now and What's Next;
Chapter - 01: Sustainability - The End of the Beginning;
Chapter - 02: Social Change - The Start of Something New;
Chapter - 03: Business as an Agent of Change - Trailblazers and Transformers;
Chapter - 04: Changemaking - Gearing Up to Lead Social Change;
Section - TWO: Lead Your Company into the Future;
Chapter - 05: Put Purpose First;
Chapter - 06: Make Prosperity Inclusive;
Chapter - 07: Engage the Whole Person;
Chapter - 08: Produce Social Value;
Chapter - 09: Revive the Planet;
Chapter - 10: Systemic Social Change;
Chapter - 11: Epilogue
About Philip Mirvis
Philip Mirvis is an organizational psychologist who serves as senior research fellow for the Global Network on Corporate Citizenship and Babson Social Innovation Lab. He is based in Ranchos des Taos, New Mexico. He has led public and corporate seminars, and lectured in over 50 nations throughout
Asia, Europe, and Africa, and in Brazil and Australia.
About Bradley Googins
Bradley Googins is a retired professor and former Director of the Center of Corporate Citizenship at Boston College. He is currently a visiting professor of Strategy and Entrepreneurship at the Catholic University of Milan. He is based in Watertown, Massachusetts.
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