an icon showing a delivery van Shulph delivers to United Kingdom.
Book cover for Challenges For the Trade in Central and Southeast Europe, a book by Sanda Renko, Blazenka Knezevic Book cover for Challenges For the Trade in Central and Southeast Europe, a book by Sanda Renko, Blazenka Knezevic

Challenges For the Trade in Central and Southeast Europe

2013 ᛫


Powered by RoundRead®
This book leverages Shulph’s RoundRead system - buy the book once and read it on both physical book and on up to 5 of your personal devices. With RoundRead, you’re 4 times more likely to read this book cover-to-cover and up to 3 times faster.
Buy Book + eBook £126.24
Add to Read List


Instant access to ebook. Print book delivers in 5 - 10 working days.

Summary


This volume focuses on Central and Southeast Europe, and explores the dynamic and complex area of distributive trade on markets which have recently undergone a huge transformation. Papers in the volume employ both quantitative and qualitative research methods, and focus on retailing, international trade, relationships between retailers and suppliers, sustainability, private brands, loyalty programs, e-commerce and retailing strategies. Challenges For Trade in Central and Southeast Europe offers insights that will assist retailers, wholesalers and logistics companies in their decision making, as well as exploring macro topics that consider the effects of trade on the economy as a whole. There is much of value for a broad international readership, including academics, practitioners and policy-makers.