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Book cover for Consumption in Marketizing Economies, a book by Russell W. Belk, Clifford Schultz, Guliz Ger Book cover for Consumption in Marketizing Economies, a book by Russell W. Belk, Clifford Schultz, Guliz Ger

Consumption in Marketizing Economies

1994 ᛫


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Summary


This volume focuses very sharply on emerging economies, specifically on Croatia, Poland, Romania, India, China and Vietnam. Consumer-purchase behaviour is examined in terms of radical social change and complete transformation, and specific attitudes of female consumers are examined.