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Book cover for Entrepreneurial Marketing, a book by Zubin Sethna, Rosalind Jones, Paul Harrigan Book cover for Entrepreneurial Marketing, a book by Zubin Sethna, Rosalind Jones, Paul Harrigan

Entrepreneurial Marketing

Global Perspectives
2013 ᛫


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  • Page count

    320 pages

  • Category

    Entrepreneurship

  • Publisher

    Emerald Group Publishing Limited

  • Ebook file size

Summary


This title presents important theoretical developments with regard to research at the entrepreneurship and marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective.