an icon showing a delivery van Shulph delivers to United Kingdom.
Book cover for Essays by Distinguished Marketing Scholars of the Society for Marketing Advances, a book by Arch G. Woodside, E. Moore Book cover for Essays by Distinguished Marketing Scholars of the Society for Marketing Advances, a book by Arch G. Woodside, E. Moore

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

2002 ᛫


Powered by RoundRead®
This book leverages Shulph’s RoundRead system - buy the book once and read it on both physical book and on up to 5 of your personal devices. With RoundRead, you’re 4 times more likely to read this book cover-to-cover and up to 3 times faster.
Buy Book + eBook £127.49
Add to Read List


Instant access to ebook. Print book delivers in 5 - 10 working days.

Summary


This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.