an icon showing a delivery van Shulph delivers to United Kingdom.
Book cover for Global Aspects of Reputation and Strategic Management, a book by David Deephouse, Naomi Gardberg, William Newburry Book cover for Global Aspects of Reputation and Strategic Management, a book by David Deephouse, Naomi Gardberg, William Newburry

Global Aspects of Reputation and Strategic Management


Powered by RoundRead®
This book leverages Shulph’s RoundRead system - buy the book once and read it on both physical book and on up to 5 of your personal devices. With RoundRead, you’re 4 times more likely to read this book cover-to-cover and up to 3 times faster.
Book £ 73.60
Book + eBook £ 92.00
eBook Only £ 56.12
Add to Read List


Instant access to ebook. Print book delivers in 5 - 10 working days.

Summary


Growing tensions and disagreements over globalization, as well as the role of multinational enterprises in the global economy, and competition among countries, has made the challenge of managing reputation across national institutional environments increasingly complex. Global Aspects of Reputation and Strategic Management addresses these critical strategic issues by exploring how country-level factors influence reputation development and how reputation obtained in one context can be transferred to another.  

This volume of Research in Global Strategic Management addresses three broad themes - Managing a Global Reputation, National Context and Reputation, and Approaches to Reputation Measurement - and identifies opportunities for future research on global aspects of reputation and strategic management to inspire and strengthen this key area.  


The complexity resulting from this multi-level exploration of reputation makes illuminating reading for researchers and scholars in the areas of international business, strategy and management, as well as for practitioners wanting to develop and implement an international strategy.