an icon showing a delivery van Shulph delivers to United Kingdom.
Book cover for Higher Education Administration with Social Media, a book by Laura A. Wankel, Charles Wankel, Charles Wankel Book cover for Higher Education Administration with Social Media, a book by Laura A. Wankel, Charles Wankel, Charles Wankel

Higher Education Administration with Social Media

Including Applications in Student Affairs, Enrollment Management, Alumni Relations, and Career Centers
2011 ᛫


Powered by RoundRead®
This book leverages Shulph’s RoundRead system - buy the book once and read it on both physical book and on up to 5 of your personal devices. With RoundRead, you’re 4 times more likely to read this book cover-to-cover and up to 3 times faster.
Buy Book + eBook £91.24
Add to Read List


Instant access to ebook. Print book delivers in 5 - 10 working days.

Summary


New technologies provide new ways of delivering the programs and services of higher educational (HE) institutions. Social media such as Facebook, blogs, Flickr, Twitter, and the Second Life virtual world engage constituents and enhance effectiveness. Understanding the trends in the expanding role of social media in HE and the related implications for staff preparedness and training is necessary for future-oriented administrators and practitioners. This book examines how social media are redefining what university communities are and the purposes and practices of the various functional areas in HE. It presents an overview of innovative practices in the recruitment, advising, retention, graduation and engagement of students and alumni, and examines social media in connection with enrollment management, advising and mentoring, public relations and alumni relations. Topics covered include: how Facebook helps and hinders students' social integration; connecting fans and sports more intensively through social media; how to prepare staff to use social media in robust ways; and, using social networking sites during the career management process, for social research and studying abroad.