an icon showing a delivery van Shulph delivers to United Kingdom.
Book cover for Internet+ and Electronic Business in China, a book by Professor Qiongwei Ye, Associate Professor Baojun Ma Book cover for Internet+ and Electronic Business in China, a book by Professor Qiongwei Ye, Associate Professor Baojun Ma

Internet+ and Electronic Business in China

Innovation and Applications
2017 ᛫


Powered by RoundRead®
This book leverages Shulph’s RoundRead system - buy the book once and read it on both physical book and on up to 5 of your personal devices. With RoundRead, you’re 4 times more likely to read this book cover-to-cover and up to 3 times faster.
Book £ 99.99
Book + eBook £ 124.99
eBook Only £ 76.24
Add to Read List


Instant access to ebook. Print book delivers in 5 - 10 working days.

  • Page count

    584 pages

  • Category

    Innovation, Strategy

  • Publisher

    Emerald Publishing Limited

  • Ebook file size

    31.6 MB

Summary


Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to revolutionize business and society. Split into four distinct sections, the book first lays out the theoretical foundations and fundamental concepts of E-Business before moving on to look at internet+ innovation models and their applications in different industries such as agriculture, finance and commerce. The book then provides a comprehensive analysis of E-business platforms and their applications in China before finishing with four comprehensive case studies of major E-business projects, providing readers with successful examples of implementing E-Business entrepreneurship projects.