an icon showing a delivery van Shulph delivers to United Kingdom.
Book cover for Multiunit Organization and Multimarket Strategy, a book by Noel A.C. Baum, H.R. Greve, Joel Baum Book cover for Multiunit Organization and Multimarket Strategy, a book by Noel A.C. Baum, H.R. Greve, Joel Baum

Multiunit Organization and Multimarket Strategy

2001 ᛫


Powered by RoundRead®
This book leverages Shulph’s RoundRead system - buy the book once and read it on both physical book and on up to 5 of your personal devices. With RoundRead, you’re 4 times more likely to read this book cover-to-cover and up to 3 times faster.
Buy Book + eBook £129.99
Add to Read List


Instant access to ebook. Print book delivers in 5 - 10 working days.

  • Page count

    420 pages

  • Category

    Microeconomics

  • Publisher

    JAI Press Inc.

  • Ebook file size

Summary


A conspicuous feature of the modern economy is the multitude of multiunit systems that operate in several markets - an organizational form that arguably rivals the "M-form" as the 20th century's most successful. Research traditions studying multiunit systems include the multimarket perspective, which has used commitment and mutual forbearance theory, and the multiunit perspective, which has used learning and knowledge transfer theory. These perspectives are interdisciplinary, but to date there has been little direct interaction among them. This text aims to bring these areas together, discussing such things as: examining how variation in firm capabilities affects the co-ordination of branches and thus their forbearance or transfer of routines; bridging theories of market conduct and internal behaviour to explore how knowledge about markets and competitor behaviour is transferred among organizational units; making a theory of contingent multiunit or single-unit competitive advantage that can account for the coexistence of these organizational forms in many markets; and examining the effects of firm contacts in alliances or technological fields on their competitive behaviours.