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Book cover for Pioneering New Perspectives in the Fashion Industry, a book by Elaine L Ritch, Catherine Canning, Julie McColl Book cover for Pioneering New Perspectives in the Fashion Industry, a book by Elaine L Ritch, Catherine Canning, Julie McColl

Pioneering New Perspectives in the Fashion Industry

Disruption, Diversity and Sustainable Innovation
2023 ᛫


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Summary


Amidst an increasingly conscious consumer market, the fashion industry now faces more external pressures than ever. Highlighting new advances that are responsive to societal concerns while still maintaining commerciality and innovation, Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation examines critical new perspectives on the fashion marketplace that have been driven by both technological advances and widespread concerns over climate change.


The editors bring together leading experts who employ empirical research and industry case studies to assess a wide range of issues and developments within the fashion industry, including:


  • Climate activism

  • Diversity, inclusivity and equality

  • Online resale and e-commerce

  • Collective action

  • Fashion influencer brands

  • Circularity

  • Neurodiverse retail experiences

  • Childrenswear

  • Buyer-supplier relations

  • Modest fashion

  • Industry challenges in Sub-Saharan Africa

  • Fashion and technology

  • Vintage consumption


Tailored for fashion student use and equally relevant for fashion professionals, Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation presents a ground-breaking, comprehensive and cutting-edge analysis of the challenges and opportunities changing and reshaping the global fashion industry.

Table of contents

  • Chapter 1. Introduction; Elaine L Ritch, Catherine Canning, and Julie McColl

  • Disruption
  • Chapter 2. Sustainable Fashion Marketing and Value Creation: Moving Beyond the Cannibalisation of Fashion; Elaine L Ritch
  • Chapter 3. Fashion, Sustainability, and the Free Market; Michelle Blair Gabriel
  • Chapter 4. Change designers: Uprooting and Redesigning the Fashion System through Collective Action; Mairi Lowe and Elaine L Ritch
  • Chapter 5. The ‘whatever’ Phenomenon: Investigating Indifference to Sustainability in the Fashion industry; Claudia E Henninger and Taylor Brydges
  • Chapter 6. Craftivism: Hand Crafted Projects as a Means of Social and Political Expression; Catherine Canning and Julie McColl
  • Chapter 7. The Power of the Climate Activist and Potential for Meaningful Change in the Fashion industry; Paula Hirschgänger, Catherine Canning, and Elaine L Ritch
  • Diversity
  • Chapter 8. The Economics of Exclusion: Why Inclusion Doesn’t Fit Fashion’s Business Model; Michelle Blair Gabriel
  • Chapter 9. Diversity, Inclusivity and Equality in the Fashion Industry; Stephen A Doyle and Christopher M Moore
  • Chapter 10. Expanding the Conversation on Inclusive Retailing: An Exploratory Look at the Servicescape-Related Fashion Retail Experience of Families with Autism; Joanne Shin and Bethan Alexander
  • Chapter 11. Modesty as a Fashion Growth Opportunity? Exploring the potential of : Fashion; Sustainability; Production; Value; Marketing; Noreen Q Siddiqui and Ruth Marciniak
  • Chapter 12. Children’s Clothing vs Children’s Fashion: The Construction of Childhood in Fashion Contextual and Design Approaches of the Childrenswear Apparel in the Global North; Aude Le Guennec
  • Chapter 13. Imperatives of Inclusive Policies on Growth and Challenges of the Fashion Industry in Sub-Saharan Africa; Jane Owoloyi Obonyilo and Ruth Marciniak
  • Sustainability and Circular Fashion
  • Chapter 14. Re-sell-Re-wear: Examining Consumer Behaviour to Advance the Fashion Circular Economy; Elaine L Ritch, Catherine Canning, and Noreen Q Siddiqui
  • Chapter 15. Exploring the Current and Future Potential of Fashion Rental and Resale in the UK -A Case Study on ACS Clothing; Karina McGowan and Eileen Conlan
  • Chapter 16. “I thrifted this 'fit”: Indian Millennials’ Experiences of Online Thrifting; Anjali Iyer and Patsy Perry
  • Chapter 17. Vintage Fashion Consumption as a Sustainable Choice; Julia Michalowska, Julie McColl, and Catherine Canning
  • Chapter 18. Fashion and technology: A Concern over Wearables’ Environmental and Social Implications; Daria Morozova
  • Sustainability, Retail and Marketing
  • Chapter 19. Fashion Embraces Sustainability: An Analysis of Brands; Noelle Hatley
  • Chapter 20. E-commerce is King: Creating Effective Fashion Retail Website Designs; Rosy Boardman and Courtney Chrimes
  • Chapter 21. The Outlook of Luxury Fashion Retailers’ Multiple Channel Distribution Strategies; Huifeng Bai and Julie McColl
  • Chapter 22. The Alchemy of Fashion Influencer Brands: Emergence, Social Identity and Follower-Based Influencer Brand Equity; Abhilash Sugunan Nair and Ruth Marciniak
  • Chapter 23. There Are Three of Us in this Relationship - Sustainability and the Need to future-proof Buyer-Supplier Relations Post Covid-19; Julie Hodson
  • Chapter 24. Conclusion and the Promise of Hope; Catherine Canning, Elaine L Ritch, and Julie McColl

About the authors



Elaine L Ritch is Reader in Fashion, Marketing and Sustainability at Glasgow Caledonian University, UK. She is co-editor of New Perspectives on Critical Marketing and Consumer Society (2021).

Catherine Canning is Senior Lecturer in Consumer Behaviour at Glasgow Caledonian University, UK and leads consumer behaviour modules for undergraduates, postgraduates and industry practitioners. She publishes research in international journals and textbooks.

Julie McColl is Adjunct Staff at Heriot Watt University, UK, and works across several universities in the UK. She is co-editor of New Perspectives on Critical Marketing and Consumer Society (2021).