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Book cover for Research in Consumer Behavior, a book by Russell W. Belk, Linda Scott, Soren Askegaard, Russell W. Belk Book cover for Research in Consumer Behavior, a book by Russell W. Belk, Linda Scott, Soren Askegaard, Russell W. Belk

Research in Consumer Behavior

2012 ᛫


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  • Page count

    375 pages

  • Category

    Advertising

  • Publisher

    Emerald Group Publishing Limited

  • Ebook file size

Summary


This volume presents selected papers from the 7th Annual Consumer Culture Theory Conference held at Oxford University in August, 2012. The 18 papers in the volume together capture the latest research within this qualitative paradigm of consumer studies. Topics addressed cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to special possessions in online games and real life, the homeless consumer experience, disposition of possessions, privacy, metaphor analysis, sustainable consumption, alcohol consumption, cosmetics usage, and the negative consequences of sponsoring children in the less affluent world.