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Book cover for Technological Innovation, a book by Donald F. Kuratko, Sherry Hoskinson, Marie C. Thursby Book cover for Technological Innovation, a book by Donald F. Kuratko, Sherry Hoskinson, Marie C. Thursby

Technological Innovation

Generating Economic Results
2016 ᛫


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  • Page count

    432 pages

  • Category

    Entrepreneurial Skills

  • Publisher

    Emerald Group Publishing Limited

  • Ebook file size

Summary


We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.