an icon showing a delivery van Shulph delivers to United Kingdom.
Book cover for The Management Game of Communication, a book by Peggy Simcic Brnn, Stefania Romenti, Ansgar Zerfass Book cover for The Management Game of Communication, a book by Peggy Simcic Brnn, Stefania Romenti, Ansgar Zerfass

The Management Game of Communication

2016 ᛫


Powered by RoundRead®
This book leverages Shulph’s RoundRead system - buy the book once and read it on both physical book and on up to 5 of your personal devices. With RoundRead, you’re 4 times more likely to read this book cover-to-cover and up to 3 times faster.
Buy Book + eBook £113.74
Add to Read List


Instant access to ebook. Print book delivers in 5 - 10 working days.

  • Page count

    320 pages

  • Category

    Public Relations

  • Publisher

    Emerald Group Publishing Limited

  • Ebook file size

Summary


We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end – it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and business schools deal with the need to integrate research and education from different disciplines to advance the field? This book addresses these challenges and offers some answers. The contributions from primarily European countries were selected from a large number of peer-reviewed contributions for the 2015 congress of the European Public Relations Education and Research Association hosted by BI Norwegian Business School in Oslo. The chapters explore challenges of linking both fields; discuss research focusing on communication, leadership and organisational goals; and present findings from current research in corporate communication.